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In April of 2001, a close friend sent me a link to the "Anti-Robot Militia," which was just like it sounds: a hate group against robots.
From advertising campaigns to online video series, the term ‘transmedia’ gets quite the work out.
This article was taken from the August issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on loads of additional content by subscribing online