The Importance Of Online Video In Transmedia Campaigns - Starlight Runner's Jeff Gomez. [Jeff] As a new generation of creators, producers and executives rise to power, we're going to see an exciting new video design and integration sensibility come into play.
Video will segue into and out of a more fully realized interactive experience, one that is going to be easily navigable even for those of us who weren't raised with a game controller in our hands. Brand owners and entertainment content producers are also going to realize that technology is further leveling the playing field and that huge swathes of target audience members are becoming capable of generating their own video. The video expression of audience members is going to become more polished, and more importantly it's going to become more poignant, which will make their arguments more compelling. So again, in the near future brand owners and content creators will simply have to place an emphasis on quality and transparency.
[Jeff] The smart ones are already grappling with these issues. Transmedia Keyword Research. How Transmedia Storytelling Is Changing TV. Lisa Hsia is Executive Vice President of Bravo Digital Media.
Until now, media companies have focused on getting audiences to watch shows “live” via a TV set, where the bulk of advertising dollars are. But transmedia storytelling — which is defined as telling a story that extends across multiple media platforms (for television, it's going beyond the on-air show) — has the ability to upend that. “Transmedia” is one of those hot buzz words du jour, with conferences, articles and trend reports devoted to it. Yet it’s not a new concept. Creating Transmedia Narratives: The Structure & Design of Stories T... Why Transmedia Storytelling Matters To Your Brand.