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[Jeff] As a new generation of creators, producers and executives rise to power, we're going to see an exciting new video design and integration sensibility come into play. Video will segue into and out of a more fully realized interactive experience, one that is going to be easily navigable even for those of us who weren't raised with a game controller in our hands.
The holidays are rapidly approaching and I have decided it is only fitting that I finally deliver my long promised keyword research and analysis about “transmedia storytelling” as my gift to you. There has been impassioned discussion about this language and what it means throughout the past year.
Lisa Hsia is Executive Vice President of Bravo Digital Media .