Better Measurement, Metrics Needed for Engagement. Consumers have come to expect brands to interact with them—not simply talk at them.
However, November 2013 polling by Google Think Insights and Advertising Age found that marketers were struggling to actually manage online engagement. According to the study, 86.2% of US agency and marketing executives said that engagement was a priority for their company, yet around half that number—45.8%—reported actually managing this. About four in 10 believed engagement was a priority but did not manage it, and just 13.8% didn’t believe engagement was important at all. Is Paid Social Media The New Paid SEO? Brands have a new way to pay for external or offsite SEO, a path to influence rankings.
It follows the search engines’ terms of service and can lead to the type of links Google says are among the most valuable. Google spokespersons even endorse the principle behind this new paid form of SEO… well, sort of. Can Paid Offsite SEO Be Legal? Execs Embrace Real-Time Social Apps for Engagement. Although content marketing and social media marketing are often talked about in separate conversations, the two are closely intertwined for marketers who have fully embraced the latter.
Social media provides a great channel for brands and others to deliver content marketing to prospective audiences, but this also requires posting new material at a fast pace in order to keep the social audience engaged. A July 2013 survey of business executives worldwide conducted by Livefyre, a technology company that helps facilitate the creation of online communities, found that almost three-quarters of respondents had incorporated real-time social apps into websites.
These apps, which include sharing widgets, live chat applications and functionality to show real-time comments, can help users tuned in. Twitter could compete with traditional polls in future elections. According to researchers at Indiana University, the link between tweets and votes in political elections could be stronger than once thought.
In a study analyzing 537 million tweets from August 2010 —the largest sample of tweets ever accessible to academic researchers — the percentage of votes for Democratic and Republican candidates in the House of Representatives race correlated with the percentage of tweets that mentioned them. The interesting part is that it didn't seem to matter if the surveyed tweets were positive or negative.
"We call this the 'all publicity is good publicity' finding," said Fabio Rojas, an associate professor at Indiana. "Even if you don't like somebody, you would only talk about them if they're important. " The study adds to the mounting evidence that social networks are not ephemeral, spam-infested sources of information as once thought. Can Twitter make you fitter? On a recent Saturday, Pat Wagner knew she should have been getting ready for boxing class.
The 60-year-old Carrollton resident spent the last five years cutting her weight in half, dropping 150 pounds and adopting an entirely new lifestyle. She’s no stranger to hard work or hard workouts, but on this day there were just too many distractions. Errands to run. Laundry to do. Social's Value Measured in Engagement Over Sales. Marketers struggle to get the most out of their presence on social sites, and with brands’ continued tenure on the networks, their goals and the metrics they use to measure their performance have changed.
According to a 2013 survey of US marketing professionals by Pivot Conference, which hosts leading social business events, consumer engagement and brand lift were the No. 1 goals of social media marketing, each cited by 67% of respondents. This was up significantly from 2011, when those goals were cited by about 50% each. Last year, using social media marketing to garner positive sentiment was the leading goal, whereas this year it dropped to No. 4. Marketers may be finding that it is less important that their posts get a warm reception from social users and more important that they keep consumers posting, “liking” and sharing social content.
Among the biggest changes overall was the decrease in the importance of sales vs. two years prior. More UK Mobile Shoppers Convert. 47 millones de mexicanos tienen Facebook. CIUDAD DE MÉXICO (CNNExpansión) — México tiene 47 millones de usuarios activos al mes de Facebook, de los cuales 28 millones se conectan diariamente a la red social, de acuerdo con datos de la compañía.
De los 47 millones, que hacen a México el segundo mayor mercado de la empresa en Latinoamérica, el 74.5% accede tanto en computadoras, como en dispositivos móviles, según cifras al cierre de junio de este año.
Google Play hits the books in time for fall semester. Facebook Experiments With Trending Topics. Two months after Facebook introduced hashtags, the social network is now testing another popular Twitter feature: trending topics.
AllThingsD reports that Facebook started experimenting with its own version of trending topics on Wednesday. Facebook confirmed the news to Mashable in a statement. "Today we started running a small test that displays topics trending on Facebook," a Facebook rep told Mashable. "It is currently only available to a small percentage of U.S. users who use Facebook's mobile web site (m.facebook.com) and is still in very early stages of development.
" Those users who are part of the test group will notice a tile in their mobile news feed that lists one or more trending keywords ("Shark Week," for example). Facebook has borrowed several features from Twitter over the years, including "@" mentions, verified accounts and the option to follow influencers. Twitter Activity Can Boost Live TV Ratings - Nielsen Study - Peter Kafka - Media. All that Twittering about TV?
It really does boost TV ratings. So says Nielsen, in a new study that Twitter executives, among others, will be delighted to see. 72% of Online Adults are Social Networking Site Users. By Joanna Brenner and Aaron Smith Social Networking Sites The number of social networking site users continues to grow As of May 2013, almost three quarters (72%) of online U.S. adults use social networking sites, up from 67% in late 2012.
Internet impulsa el 34% de ventas de Pymes. Claves de Ogilvy para tuitear un evento en tiempo real.