November 29, 2006 At a recent gathering of CIOs, I was introduced, not as an information architect, interaction designer, or librarian, but as a futurist. I figure this affords me the latitude to make a prediction. Next year, after the bubble bursts, we will enter the era of Information Architecture 3.0. Information Architecture 3.0
Don Norman's jnd.org / user advocacy and human-centered des Theatre is about interaction, about themes and conflicts, goals and approaches to those goals, frustration, success, tension, and then the resolution of those tensions. Theatre is dynamic, changing, always in motion. Our modern technologies with their powerful computers, multiple sensors, communication links and displays are also about interaction, and treating that interaction as Theatre proves to be rich, enlightening and powerful. Real interaction does not take place in the moment, on a fixed, static screen. Real interaction is ongoing over a protracted period.
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