Information Architecture 3.0. November 29, 2006 At a recent gathering of CIOs, I was introduced, not as an information architect, interaction designer, or librarian, but as a futurist. I figure this affords me the latitude to make a prediction. Next year, after the bubble bursts, we will enter the era of Information Architecture 3.0. Don Norman's jnd.org / user advocacy and human-centered des. 010725b.gif (GIF Image, 792x612 pixels)