Creating a usability dashboard. User Experience as Business Intelligence There is no point in creating a report that nobody wants to read.
And a lengthy report will end up gathering dust in a manager's in-tray or lost for eternity in the bowels of the company's intranet. But just because senior managers aren't interested in a comprehensive report doesn't mean that they are not interested in user experience data. All managers are interested in "Business Intelligence": what you get when you analyse raw data and turn it into knowledge. One good example of this is web analytics. When we developed our web usability benchmarking tool — a tool to measure web site usability and directly compare the usability of one web site with another — we knew that collecting the data was only half the battle.
To illustrate our thinking, we'll be presenting data from a topical study we have just carried out, comparing the usability of Valentines Day web florists: bunches.co.uk and interflora.co.uk. How effective is the design? What now? Dr. Ask Tog: How to Deliver a Report Without Getting Lynched. NN/g Home AskTog How to Deliver a Report AskTog, 2001 The finest set of recommendations will be rejected if the form in which they are received is seen as hostile or belligerent.
I recently received a copy of an unsolicited report sent to a firm that seemed unimpressed with the writer's efforts. Dear Tog, As a college student, I attended the User Experience World Tour conference…hoping to learn more about this field. A reply in the style of the report referenced above: Dear [Name Withheld] I do not have time to do free reviews. Pretty shocking, huh? Dear [Name Withheld]I apologize that I don’t have time for more than a cursory glance at your review. Now, don’t you feel better? Let’s take a look at how you made your “client,” the usability consulting firm, feel, and let's see how we can avoid that same reaction next time. The Opening Paragraph Let’s look at your opening paragraph: This report documents five serious design flaws on www.
This is not how to win friends and influence people. How To Quantify The User Experience. Many look to the user experience as an overall indicator of Website success.
Analyzing how effectively a Website provides for a net positive user experience can often turn into a subjective affair, rife with opinion and short on objectivity. This article outlines a quick-and-dirty methodology for quantifying the user experience, which I’ve found to be very useful in providing clients with a quick, objective, visual representation of where their site stands vis-Ã -vis the competition or past development efforts. What is the User Experience? The term "user experience" refers to a concept that places the end-user at the focal point of design and development efforts, as opposed to the system, its applications or its aesthetic value alone. It’s based on the general concept of user-centered design.
The user experience is primarily made up of a four factors: brandingusabilityfunctionalitycontent Take, for example, a brilliantly designed site that routinely gives server errors, or times-out. Content.