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Gone, thankfully, are the days when the user experience and the user interface were an afterthought in the website design process, to be added on when programming was nearing completion. As our profession has increasingly gained importance, it also become increasingly specialized: information design, user experience design, interaction design, user research, persona development, ethnographic user research, usability testing—the list goes on and on.
Joshua Porter (formerly of UIE, but now doing great work on his own at Bokardo Design ) recently described much of the latest online debate about the need to develop personas when designing. Josh got a lot of things right, but he got one thing very, very wrong. And, unfortunately, he bases a lot of his argument on that one thing. Josh said this: Definition, please?
It starts with any number of scenarios: Design and development have taken too long to produce a prototype, you need to release in three weeks, and you suspect there may be design flaws.