212% rise in mobile social ecommerce interaction - Trends & Ideas. Back in 2011, just 8% of retailer and brand reviews were submitted via a mobile device.
Today, the number of consumers answering emails asking for post-purchase reviews, or answering questions, via a mobile device has risen dramatically, according to new research from Econsultancy. The percentage of reviews submitted and questions asked via a mobile device has risen to 25%, found Econsultancy in its analysis of content generation of review site Revoo. Leading cloud-based social commerce and review solutions company - Reevoo. China’s E-Commerce Market Grew To $190B In 2012, Driven By Mobile Users and Social Media, Says CNNIC. China’s e-commerce market racked up a whopping 1.3 trillion RMB ($190 billion USD) worth of transactions in 2012, according to a report by the China Internet Network Information Center (CNNIC) (linked article is in Chinese), an increase of 66.5 percent over 2011′s total.
Last year, 242 million Internet users purchased goods online, and e-commerce transactions accounted for 6.1 percent of total retail sales of consumer goods. The growth was driven in large part by mobile users: during the last half of 2012, 40.7 percent of online shoppers used a mobile device to browse e-commerce merchandise.
In addition to mobile, social media platforms also drove e-commerce sales. 41.8 percent of shoppers said they had first seen information or promotions for a product on a social media site before deciding to purchase it. Each shopper spent an average of 5,203 RMB (or about $843 USD), an increase of 1,302 RMB ($211 USD), or 25 percent, from the year before.