Facebook testing Foursquare-like details on iOS app. Facebook testing Foursquare-like details on iOS app An update Wednesday to Facebook’s iOS app borrows from Foursquare, showing detailed information — context cards — over the News Feed after a user checks in or after they link to something like a movie or song in a status update.
Facebook notes that this is a test that will roll out to iOS users starting today. For instance, if you check in at a local park or restaurant, Facebook will show which friends have also checked in there and how recently, as well as photos from their experiences. If you post a structured status update saying that you’re listening to a certain artist or watching a movie, it will show friend who have done the same.
A Facebook spokesperson explained this new feature: These cards can help you discover information about where you are or what to do next, or inspire conversations with your friends around you. How effective are Facebook's call to action buttons? One of the most popular ad formats on Facebook right now is the call to action button, which allows a brand to make its pitch on Facebook accompanied by a button the user can click on or tap.
On mobile, it can lead a user back into that brand’s mobile app to make a purchase or convert some kind of action, and on desktop, it can direct the user to sign up for more information or to shop. Hussein Fazal, Founder of Facebook Strategic Preferred Marketing Developer AdParlor, spoke with Inside Facebook about how advertisers are utilizing call to action buttons for success. AdParlor published a study of these call to action buttons for three advertisers, comparing the clickthrough rate, cost per acquisition and conversion rates on ads that had the button compared ads without.
A fashion and apparel brand ran both kinds of ads. Those without the call to action had a CTR of 0.424 percent, compared to a CTR of 0.783 percent for the ad with the Sign Up button. Hussein Fazal: Yeah. TheUnofficialGuidetoFacebooksNewNewsFeedImageSizes_5331a8157d292. Facebook adds real-time data to Power Editor. Facebook to Buy WhatsApp for $16 Billion. Facebook has entered into an agreement to acquire WhatsApp, the popular messaging app, for $16 billion in cash and stock, according to a filing Wednesday.
The deal is by far Facebook's largest acquisition to date and comes after rumors in late 2012 and early 2013 that Facebook and Google were vying to buy the messaging service. According to the filing, Facebook has agreed to pay $12 billion in stock and $4 billion in cash for the company. Facebook has also agreed to pay an additional $3 billion in restricted stock units to WhatsApp's founders and employees as part of the deal, which would bring the total deal price to about $19 billion. WhatsApp, founded in 2009 by former Yahoo engineers Jan Koum and Brian Acton, is the most popular of a set of mobile messaging apps that some argued posed a threat to Facebook's business. The app served as an alternative to SMS by letting users send messages for free across smartphone platforms. Facebook Is Buying Whatsapp.
Facebook to Buy WhatsApp for $16 Billion. Like It Or Not: Facebook Bestaat 10 Jaar. Een 20-jarige student zat op 4 februari 2004 op zijn kamer op de campus van Harvard en gooide The Facebook online.
De website groeide in tien jaar uit van een universiteitennetwerk naar een vaste waarde met 1,23 miljard gebruikers. "Ik herinner het me nog goed. What stops users from connecting with an app through Facebook? What stops users from connecting with an app through Facebook?
MyPermissions, a privacy certification firm, recently expanded to include developer trust certification that ensures user data collected by developers through Facebook remains private and secure. The firm collects data on 70+ different Facebook permissions and their influence on user sign ups. Many times, users will cancel their app connection when it asks for certain permissions within their Facebook profile, as seen in MyPermissions November 2013 findings: Full Availability of New Like and Share Buttons and Flexible Width for Embedded Posts. People love sharing relevant, high quality media content on Facebook and across the web.
Over the past year, we've introduced a series of updates - new Like and Share buttons, Embedded Posts, and News Feed changes - to help drive up average referral traffic to media sites by over 170% year over year. According to the latest report from Shareaholic, referral traffic from Facebook has increased by 47% over the past month alone and Facebook referrals accounted for more than 1/6 of an average site's referral traffic.
Today, we're building on this momentum by rolling out the new Like and Share buttons to everyone and introducing flexible width for Embedded Posts on the web. Facebook FBX: How to Target Key Email Recipients. 3 nieuwe updates voor Facebook-bedrijfspagina’s. Instagram. 6 Creative Ways to Use Embedded Facebook Posts. Game On: Facebook Releases Unity SDK. Does anyone remember the days when Facebook’s gaming ecosystem was dominated by Zynga?
The social network continued to extend its reach in the gaming sector with Wednesday’s announcement of the release of a software-development kit for the Unity game engine. The new SDK was announced at Unity’s Unite developers’ conference in Vancouver, British Columbia, and Facebook said in a post on its developer blog that its goal is to ease the process for Unity developers seeking to integrate with the social network. Facebook said Unity developers can continue to write in C# and add social gaming experiences on all platforms, adding that three developers have already integrated the new SDK: Cmune with UberStrike, Madfinger with Shadowgun: Deadzone, and Nival with King’s Bounty: Legions.
The social network said in its developer blog post: Facebook News Feed Algorithm Change: No More Memes or Asking for Likes. Facebook Announces New Version of Unpublished Link Posts. Facebook Unveils Shared Photo Albums. A picture's worth a thousand words, and now Facebook is letting others add to your conversation.
The world's largest social network announced shared photo albums on Monday, a new feature that allows multiple users to upload images to the same album. The album creator can share access to as many as 50 "contributors," who can each in turn share up to 200 photos. Album creators can choose a setting that allows contributors to invite others to the album, or retain total control over album invitations.
Previously, users could only upload photos to albums they created, and each album was limited to 1,000 total photos. STUDY: Hashtags for brands on Facebook hasn’t led to much engagement. In June, Facebook made hashtags live on the site, borrowing a page from Twitter’s playbook.
However, analytics firm Simply Measured noted that adoption has been slow for brands, finding that 20 percent of posts from the Interbrand 100 (a list of the top 100 brands in the world) have incorporated hashtags on Facebook, but there has been no measurable effect. Simply Measured found that 98 percent of the top brands (such as Coca-Cola, McDonald’s and IBM) have a presence on Facebook. Apple and Morgan Stanley are the two companies on the Interbrand 100 list without a dedicated, company-managed Facebook page. Nate Smitha, a marketing analyst for Simply Measured, talked with Inside Facebook about why brands using hashtags hasn’t led to more engagement. A sneak peek at Facebook’s redesigned page insights. Last month, Facebook announced that it was giving its page insights product a renovation, making it simpler for page admins to figure out how their posts are performing.
Social media expert Jon Loomer recently gained access to these insights and gave a detailed tour on his blog. There is no date yet on when this will be rolled out on a wider scale. The major change is that Facebook has made page insights much more visual and easier to read. Many page admins just want to know how well their post is doing in terms of engagement and reach, as well as figure out when their fans are online the most. Facebook updates Home, adds folders.
Facebook Updates Cover Image Guidelines 20 Percent no Longer Applies. Optimize Facebook creatives. Today’s post is by Dayna Moon, head of marketing at AdParlor. As Facebook recently announced, the company is making efforts to simplify its ad products and provide a more objective-focused advertising model.
Trimming the complexities of onboarding and optimization, Facebook is positioning itself to appeal to large and small businesses alike – providing a truly interactive environment for these brands to build creative that promotes engagement with their personal communities. The creative options available on Facebook have multiplied recently with new ad types, newsfeed placement, and a growing focus on mobile-targeted ads.
So have the rules changed? Facebook hashtags: hoe pas je ze het beste toe? Facebook introduceert de hashtag binnen haar netwerk. Gemeenschappelijke onderwerpen zijn nu gemakkelijk te linken aan je posts, maar hoe pas je ze het beste toe? ZoomSphere’s Hidden Posts Explorer Helps Users See Posts That Were Hidden, Reported As Spam By Pages. Facebook users who are curious about what types of posts get blocked by page administrators can quench their thirst for knowledge with Hidden Posts Explorer, a new tool from Facebook statistics portal ZoomSphere. Hidden Posts Explorer allows users to enter the names of any Facebook pages in its search box, after which it displays posts that were hidden or reported as spam by the admins of those pages.
Readers: Are you curious enough about any pages to look them up in Hidden Posts Explorer? Unlocked image courtesy of Shutterstock. How to lose $14,980 on Facebook with one click. Be careful with the way you use Facebook’s tools. The minimum age function is great for filtering out teenagers from pages about adult topics like alcohol, but this is something you should decide when you first create your page and then never touch it again. For example, if you raise the minimum age of your page, you instantly wipe out your young fans. Simply raising the minimum age cost this page 14,000, valued at nearly $14,980 (an average Facebook fan is worth $1.07, although some fans are worth more). Sure, they could buy more likes, but there’s no substitute for strategy. If you change your minimum age, make sure you want to change it for good, because not only do you prevent new people below the specified age from liking your page, you kick off existing ones too, and changing the minimum age back to normal doesn’t add them back again.
Readers, have you ever gotten yourselves in trouble with a Facebook page feature? Money image courtesy of Shutterstock. Facebook Hashtags Not Open to Advertising — Yet. Facebook's introduction of hashtags paves the way for a lucrative stream of new advertising, but the company is not opening the program up to advertisers, at least not at this time. Reps from the company confirmed that hashtags are off limits to marketers right now. However, there doesn't appear to be any reason why Facebook would block hashtag buys in the future. Facebook is, however, encouraging marketers to use hashtags in advertising and arguing that Facebook will now amplify a hashtag's influence.
A rep stresses thought that "using them and buying them are different. " For Twitter, hashtags can be hot properties, especially during big events like the Super Bowl, the Presidential Debates and various awards shows, when marketers like Oreo get to display their real-time marketing chops. Mashable composite. Nearly Half Of Instagram Users Are On Android. For Facebook Ads, How Targeted Is Too Targeted? Facebook Opens News Feed to Targeted Brand Posts. Facebook Cover Compliance Tool, check your Cover-Photos against the new 20% Rule. Facebook adds weather info to event pages and locations.
Facebook announces global rollout of Lookalike Audiences. Facebook continues to test ways to increase event RSVPs. If You’re Worried About Likes, Avoid Posting To Facebook From Twitter. Facebook is showing your content to far fewer people than they used to, says Nick Bilton at the NY Times, pointing out that while his subscribers have soared, the number of likes per post has declined rapidly. Josh Constine writes his thoughts here. Maar weinig Jongeren vinden Facebook pagina van merken geloofwaardig. Slechts 2% van de 15- tot 25-jarige Nederlanders vindt de pagina van een merk op Facebook een geloofwaardige bron van informatie over het product. Met dat resultaat zijn dergelijke pagina’s bij jongeren niet méér credibel voor hen dan reclame of dan wat een concurrent over het merk zou vertellen.
Betekent dit opvallende resultaat, uit een studie van InSites Consulting, dat de meeste bedrijven over-investeren in hun aanwezigheid op sociale media? Facebook Nederland: 'Standaard e-commerce werkt hier niet' Facebook, of social, commerce bestaat en kan wel maar niet op de traditionele manier van e-commerce bedrijven. Webshops moeten meer inzoomen op de sociale data van hun klanten. De profielensite zit twee jaar in Nederland en bedrijfsleider Arno Lubrun ziet dat de site al wel vast onderdeel wordt van communicatiestrategieën. How to measure brand awareness on Facebook. 20 Changes Facebook Made In 2012 That Impacted Marketers. Wisemetrics Officially Rolls Out Facebook Analytics Solution. Facebook testing automatic photo upload feature on iOS.
Cheers! Now You Can Buy Booze On Facebook. See Everything You’ve Ever Shared With Someone On Facebook’s Redesigned Friendship Pages. StatNut Tracks Social Statistics Beautifully. Killing Rumors With Facts: No, Facebook Didn’t Decrease Page Feed Reach To Sell More Promoted Posts. Facebook-campagne bereikt na half uur helft van zijn publiek. Facebook Offers: zo werkt het – Best practices. Comufy Notify Allows App Developers To Tap Facebook’s Notifications API. Only 6% of Top Online Retailers Include a Facebook Login Button. Création et modération des publications sur votre Page - Facebook Aide.
Heldere uitleg van Facebook Edgerank in een cartoon. Mention Tagging allows inserting of Facebook friends right into the text fields of any connected app. Bezoekers Walibi Facebooken ter plekke via polsbandje. What 3 Content Types Drive the Most Interaction on Facebook? Facebook. Slechts dertig procent bedrijven beantwoordt vragen op Facebook. Zappos' Social Media Guru Just Revealed Facebook's Hidden Ad Secret. Nissan Revs Up Facebook Marketing. Facebook Pages Manager for iOS Gets Messaging. Facebook lanceert Friendshake. 3 Facebook Timeline Marketing Tips for Success. Facebook Pro: Site No Longer Free.
Nearly One-Quarter Of Top 10,000 Websites Have Facebook Integration. Bubble Safari, Socialcam, Terra, TripAdvisor, more on this week’s top 20 growing Facebook apps by MAU. What 3 Types of Facebook Marketing Apps Drive the Most Viral Sharing? - Bonfire Social Media Services, Portland Oregon. Introducing the App Center. The Big List : 150 Facebook Pages Campaigns Case Studies. How To Customize Facebook Timeline Thumbnail Images. 5 Ways to Turn Facebook Likes into Marketing Results. The Evolution of Facebook for Brands. Share Dropbox Folders With Facebook Friends. Add Widgets To Facebook Timeline Pages With Lujure. (2) Facebook. The New York Times' History-Laden Facebook Page. A How-to Guide for the New Facebook Business Pages.