Etude. Everything you need to know about the internet. A funny thing happened to us on the way to the future.
The internet went from being something exotic to being boring utility, like mains electricity or running water – and we never really noticed. So we wound up being totally dependent on a system about which we are terminally incurious. Perlut: Has PR Lost a Vital Leg? - June 18, 2010. By Aaron Perlut While I would not call myself a humorist, as that would indicate I have a modicum of actual intelligence, I do enjoy a good joke.
I am not alone, of course, as most Americans, as well as 78% of primates with club feet, enjoy a good laugh. But while advertising has long been a bastion of humor-based marketing programs, the PR business has been reticent to embrace satire as a means of delivering a message. During a recent discussion about the use of humor in the public relations sector, an industry colleague suggested to me that, "PR people aren't intrinsically funny," adding, "humor is challenging to do well. " To wit, an Indiana University study found "The Daily Show" to be as substantive as network news.
Outils - Recherche/veille. Ecommerce. Fortune500. Mapping. World. Various stuff.