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Now we’d like to send out an email to all of our customers, friends and anyone, and it should look exactly like the website except with a spinning mailbox at the bottom, and have my photo, and my cat’s photo…” Ever had that conversation with a client? You’ve built plenty of websites in your time and could knock off a blog template in your sleep, but HTML email? Ultimate Guide to HTML Emails - Tips,Tutorials and Resources. HTML emails is a great marketing tool, and if built good, they work great.
In 2009 HTML email ROI was $43.52 for every dollar spent on it. If you are a freelancer be aware that sooner or later your clients will start asking for you to build HTML emails.