My feelings about Steve Jobs have always been a little mixed. I long admired his entrepreneurial spirit and business acumen and was in sheer awe of his natural instincts for what appeals to consumers. On the other hand I bristled at what I saw as his — and by extension Apple’s — occasionally capricious and even contradictory actions (App store products in or out , inability to get in front of product issues, antennaegate ) and super-secretive nature.
Job interviews are never easy. And they're especially stressful when opportunities are so few and far between, with unemployment hovering at just under 10 percent . (More worrying, a third of jobless people are dealing with long-term unemployment .) When you score a coveted interview, the single most important thing you can do is prepare and practice, by doing both a run-through with an industry-savvy friend, and recording yourself and then doing a self-review. This will help temper your nerves and help you work on weaknesses. Then, choose your words carefully once you're in the room.
<img alt="llustration: Ryan Alexander" src="/magazine/wp-content/images/19-12/ff_stevejobs_f.jpg" title="llustration: Ryan Alexander" width="660" height="642" /> llustration: Ryan Alexander I can’t find the tape of my first interview with Steve Jobs. At some point in the past 28 years—the conversation took place in November 1983—it got lost. But I do have the 43-page transcript, complete with the transcriber’s misunderstandings (“lease the technology” instead of “Lisa technology,” for instance). It was the first of what turned out to be many interviews, currently stacked in a dog-eared tower of pages here on my desk.
The creation of NeXT and the sequential pivoting of the company from hardware to software to acquisition is one of the most fascinating episodes in the career of Steve Jobs. Unfortunately, it’s also one of the least documented. Many of us had high hopes that the biography of Jobs by Walter Isaacson would illuminate the period of his career that defined a lot of the skills and practices that have made Apple a success. Sadly, it didn’t deliver in that department, aside from a detailed description of the NeXT factory. This video is from a series called Entrepreneurs, that documents the creation of NeXT.
[ This is the second installment in a series of posts that we’re doing as we read Walter Isaacson’s Steve Jobs biography. Click here to read the first.--Ed. ] Everyone who cares, even modestly, about design can name a few decisive events that set them on that path. Steve Jobs was no different, but he was also extraordinarily lucky: The formative design lessons he got were so far ahead of their time that they would lay the groundwork for Apple’s success with the Macintosh, the iMac, iPhone, and the iPad. Here’s six of the defining design lessons that Jobs learned, and which imbued every product he created.
The 60 Minutes interview with Steve Jobs biographer Walter Isaacson is up on the web, but one of the most interesting parts is an outtake that didn’t make it into the televised segment. In it, we hear Steve Jobs talking about his rivals directly from some of Isaacson’s taped interviews. While Jobs was withering in his assessment of Google and Microsoft, he expressed respect for Facebook and founder Mark Zuckerberg. “We talk about social networks in the plural,” Jobs told Isaacson, “but I don’t see anybody other than Facebook out there. Just Facebook, They are dominating this. I admire Mark Zuckerberg . . . for not selling out, for wanting to make a company.
Steve Jobs was the ultimate showman . As such, it should be no surprise that he realized the power of following up a great performance with an encore. But unlike many musicians who treat encores as a given add-on for each show, Jobs seemed to recognize that encores are much more powerful if they’re used judiciously. The Steve Jobs encore was the “One more thing…” He didn’t use it all the time, and because of that, when he did, it would whip the audience into a frenzy. Following his passing, the question now turns to what Jobs was working on in his final days. Surely, the master showman has something to present us with even though he’s no longer around to show it off, right?
When I wrote my piece entitled “ One More Thing… ” in August following the news that Steve Jobs was formally stepping down as CEO of Apple, I knew that sooner or later there would have to be a follow up. Unfortunately, it ended up being sooner. While the reaction following Jobs’ resignation was powerful, the reaction to his passing has been nothing short of amazing. Former employees, colleagues, celebrities, adversaries — even the President of the United States paid tribute. But once again, the most fascinating group of people showing their support are the ones who did not know Steve Jobs.
UPDATE 8:39 A.M. PST: Adobe confirmed it will cease Flash development on mobile devices. In an abrupt about-face in its mobile software strategy, Adobe will soon cease developing its Flash Player plug-in for mobile browsers. Adobe said it would abandon mobile flash development, nudge developers to the Adobe Air platform and wholeheartedly back what had been a rival approach — HTML5. “HTML5 is now universally supported on major mobile devices, in some cases exclusively,” Adobe VP Danny Winokur said in a clear reference to Apple’s rejection of Flash support on its dominant iOS devices: the iPad, iPhone and iPod touch. “This makes HTML5 the best solution for creating and deploying content in the browser across mobile platforms.
Not long after Steve Jobs got married, in 1991, he moved with his wife to a nineteen-thirties, Cotswolds-style house in old Palo Alto. Jobs always found it difficult to furnish the places where he lived. His previous house had only a mattress, a table, and chairs. He needed things to be perfect, and it took time to figure out what perfect was. This time, he had a wife and family in tow, but it made little difference.