Higher Education Marketing. India increasingly important for student recruitment. The Year in Higher Education Marketing: Trends of 2013. Date posted: December 24, 2013 It's an exciting time to be involved in higher education.
After decades of relative stability, the past few years have seen significant change driven by a combination of social, cultural, political, economic and technological factors. Top 20 Higher Ed Holiday Greetings of 2013. Date posted: December 30, 2013 This is my second annual top 20 higher ed holiday greetings list so I'm feeling a little bit better qualified this year to put it together.
To remind our readers this is “my” top 20 list, not “the” top 20 list. It is quite subjective, and is based on my personal and evolving tastes in Christmas greeting messages. The categories are mine and probably only make sense to me. If I missed you this year, my apologies, but please remember, I could only include 20. I was fairly strict in the search criteria used to identify candidates for my list. I have to say I am once again really impressed by the creativity, warmth and professional polish put into these holiday greetings. What Does Facebook’s Shrinking Teen Usage Mean For Your School? Date posted: January 10, 2014 As a new year begins, many higher education institutions may be considering how to best allocate their social media marketing resources.
With over 1.2 billion total users, Facebook remains far and away the world's dominant social network, but despite excellent recent earnings results it made a worrying admission that it is seeing a "decrease in daily users, specifically among teens". This is of particular concern for college and university admissions teams looking to reach high school students by developing intricate Facebook campaigns.
In the coming year, Global Web Index founder Tom Smith predicts, "we'll continue to see active [teen Facebook] use decline and see the rise of very targeted apps, as mobile becomes the primary form of Internet [use] among younger groups. " Image. International Student Recruitment in Brazil. Date posted: January 30, 2014 Around this time of year, those of us in the snowy north are more likely to look longingly towards sunnier destinations, and with the World Cup set to take over collective consciousness in a mere matter of months, all eyes will be on Brazil.
The rising southern economic superpower is fast becoming a hotbed of activity for international student recruitment as access to quality higher education emerges as a national priority. With 7 of 10 Brazilian companies having difficulty finding skilled workers, according to a 2011 Reuters report, a degree from a leading university earns a grad five times more than the majority who never finished secondary school. In this land of immense inequality, universities have long been the domain of the privileged few. Source. 7 Tips to Improve the Effectiveness of Your Lead Generation Forms. Date posted: February 4, 2014 This post is focused on how to create more effective lead generation forms.
Lead generation forms appear on custom landing pages but are also embedded within content pages, home pages and contact pages. Optimizing Press Releases for Marketing Higher Education. Date posted: February 13, 2014 As more aspects of society move exclusively online, many organizations are discovering that instead of buying media coverage, they can become media.
This is a fundamental shift away from traditional public relations, which formerly relied largely on press releases to plant stories in newspapers and other media outlets. Breaking news would be distributed to your intermediary audience (journalists) so they could spread the message to your primary audience. Distance Education in the Age of MOOCs. Date posted: November 27, 2013 While distance education has existed for centuries, previously via mail order lessons and correspondence courses, rapid advances in digital interaction ushered in by the internet have vastly expanded its capacity and accessibility.
The phenomenon of free online education has certainly stirred up debate within the industry, with an estimated 20 million students in over 200 countries having already enrolled in at least one MOOC (Massive Open Online Course). How Higher Education Helps the Economy. Higher Education Marketing and OmniUpdate Partner to Provide Digital Marketing and Web Content Management Services. Date posted: October 1, 2012 Higher Education Marketing (HEM) and OmniUpdate announced today a strategic partnership, offering a holistic approach to website analytics, marketing, and content management.
This partnership brings together one of higher education’s leading digital marketing firms and leading web content management system (CMS) providers. The Potential of Gamification for Student Recruitment. Date posted: December 10, 2013 As admissions marketing continues to become more competitive, colleges and universities are seeking strategies for engaging prospects that go beyond traditional website and social media development.
Innovative digital engagement tools have exponentially expanded student recruitment opportunities in only a few years, capturing the interest of prospects and progressing them through the application process via targeted messaging and online communities. One concept gaining traction in marketing circles that promises to become more popular in the context of university admissions is "gamification", applying the fun and engaging elements of game design to real-world, productive activities. The major appeal of gaming is that its entire purpose is to create the best possible player experience, keeping people entertained for long periods of time by optimizing feelings, motivations and engagement. Source. INFOGRAPHIC - Telling Your School's Story With Testimonials. Retention Strategies for Online Distance Education.
Date posted: December 17, 2013 Online learning has experienced soaring popularity in recent years, particularly with the ongoing phenomenon of MOOCs (Massive Open Online Courses).
While vastly expanding access to higher education with flexible and often innovative instructional methods, a major concern for this new era of distance education is student retention. Retention rates have always been lower in open and distance learning in comparison to traditional education (generally 20-30% lower), but according to a study from earlier this year, the average completion rate for MOOCs was below 7%. A Princeton University history course hosted by Coursera recruited 83,000 students with only 0.8% reaching the end. 2012 Horizon Report on Emerging Technologies in Higher Education. Highlights of the “Facebook in Admissions” Report. Date posted: September 24, 2012 Varsity Outreach, a marketing services company, specialized in developing Facebook communities in higher ed, recently released the 3rd edition of their “Facebook and Admissions” survey.
It’s a very interesting report, summarizing the results of their recent survey of 160 post-secondary institutions, about common practice, outcomes and trends of Facebook use in higher education recruitment and student conversion “yield”. Boost Your Online Presence With Sitemaps. Date posted: February 14, 2012 With so much talk about mobile marketing and strategic social media plans, it can get easy for college webmasters to forget about some basic SEO fundamentals that can help increase your online presence.
A great example is sitemaps. As indicated by the name, sitemaps are a map of your site, showing the structure of the entire website (including sections, links etc) on a single page. Are You Ready to Recruit the Mobile-Only Prospective Student? Date posted: November 22, 2013 You’ve probably heard the term “mobile-only” but haven’t really thought too much about it. So let’s start by defining it: Mobile-only internet users are individuals who use a mobile device only to access the internet. Mobile-only includes the use of smart phones and tablets but excludes laptops and desktops. 3 Steps to Lead Nurturing for Increased Enrollment. Date posted: November 19, 2013 Prospective students pondering their post-secondary options have a very difficult decision to make.
Initial impressions are critical and can make all the difference when choosing between a short list of schools with similar offerings. With an increasingly competitive higher education market comes greater expectations among prospects for quick responses to their inquiries that treat them as valuable and unique. The initiation of contact with a university is the beginning of an opportunity that can be nurtured or squandered. Failure to adequately reply essentially ends an inquiry before it begins. While most schools have worked hard to develop sophisticated multi-channel marketing campaigns for lead generation, it takes a corresponding lead nurturing strategy to convert those efforts into increased enrollment numbers. 1. 2.
When a student inquires about your college, how do you respond? 3. Here is a sample lead cultivation schedule from Hobsons: India Increasingly Important for Student Recruitment. Date posted: November 5, 2013 In the increasingly competitive landscape of international student recruitment, India represents significant potential. After China, India is the largest source country for international students but it could become the fastest growing market for undergraduates studying abroad as early as 2015. Online lead Generation Best Practices for Higher Education Webinar Recap. Increase International Student Recruitment Directly Through Your Website. Recruiting Students for Continuing Education. Date posted: October 25, 2013 Lifelong learning has become a pivotal contributor to the new era of the knowledge economy. As technological innovation accelerates societal change, adult learners are increasingly seeking to update their skills or embark upon new career paths.
Education is now cyclical. Text Messaging for Student Recruitment. Date posted: October 24, 2013 The popularity of text messaging should be evident to anyone who has spent any time on a college campus. Students can't resist texting, even in classrooms, and it continues to outrank any other daily activity carried out with a mobile phone. The average teen receives nearly 3,000 text messages each month - and 97% of them are read! Although several schools offer SMS (Short Message Service) texting options for emergency notifications, admissions departments are justifiably hesitant to use this resource for student recruitment. It has the potential to be a very effective integrated marketing tool but requires strategic implementation to avoid abusing the connection between student and institution.
IBM Smart Cloud for Education: Taking Recruitment Solutions Into the Cloud? Webcasting Opportunities Virtually Unlimited. Recruitment marketing ideas to stir up your creativity or a change ... Understanding Higher Education in South Korea 101. Understanding Student Recruitment in China 101. Date posted: September 11, 2013 China represents a source of endless fascination for college and university admission departments. According to the Chinese Ministry of Education, the number of students from China studying abroad rose by 17.7% from 2011 to 2012, up to 399,600 - easily the largest international student population in the world. 3 Steps to Turn Your Institution’s Social Media Traffic into Leads. Best Practices for Virtual Tours in Higher Education. 3 Tips for Recruiting Transfer Students.