Statistics

26% of businesses don't have an employee dedicated to analysing web data. An oft-cited rules of thumb within web analytics states that companies should spend 90% of their budget on staff to analyse data and 10% on the technology to power web analytics.

However a new survey from Econsultancy and Lynchpin indicates that not all businesses are willing to adhere to this suggested level of investment. A quarter of respondents (26%) in the Online Measurement and Strategy Report 2013 stated that they do not have an employee dedicated to analysing web data. However the good news is that since 2012 (when 49% of companies said they were to increase their resourcing of dedicated employees) the number of companies that don’t have a dedicated analyst for web data has fallen by 4%.

At the other end of the scale, 14% of respondents stated that they have more than five staff dedicated to analysing web data. How many dedicated employees does your organisation have doing analysis of web data? This week's finest digital marketing infographic. Here it is ladies and gentlemen, this week’s very finest digital marketing infographic.

This time it’s a stat fest from Invesp looking at US online retail sales data and trends but with a few global stats thrown in for good measure. It shows that global ecommerce trends topped $1 trillion for the first time in 2012, with the Asia-Pacific region estimated to make up a third of worldwide online sales this year. This is predicted to grow to almost 40% by 2016, while North America’s share of online sales will drop from 31.5% to 28.2%. For more information on global ecommerce sales check out our Internet Statistics Compendium. 10 interesting digital marketing stats we've seen this week. Here are some of the most interesting digital marketing stats we've seen this week.

Stats include the best features to include in mobile apps, marketing budgets, mobile search, Google Analytics and the rise of Google+. For more digital marketing stats, check out our Internet Statistics Compendium. Exclusive offers and in-app purchasing most important features for mobile apps Data from our new Mobile Commerce Compendium shows that, more than anything else, consumers want to be rewarded with exclusive offers if they download a retail app, with 38% of respondents selecting this as an important feature for smartphone apps.The ability to make a purchase in-app (32%) and a loyalty scheme (30%) were also considered to be key features, followed by a store locator tool (26%) and a reserve-and-collect function (21%).

In your opinion, what are the two most important features that smartphone retail apps should offer? Les 9 tendances des comportements médias des Français. Nombre d'internautes en Europe. Découvrez le nombre d'internautes en Europe et le taux de pénétration d'Internet depuis 2005 selon les données de l'International Telecommunication Union. 466 millions d'européens vont sur Internet à fin 2014, et ils devraient être 487 millions fin 2015, selon l'IUT.

Internet atteint un taux de pénétration de 74,5% en 2014, contre seulement 46,3% en 2005. Les performances de l'email marketing secteur par secteur. L'e-commerce en croissance de 20% au 1er trimestre 2012. Google Analytics Update Connects Social Marketing With The Bottom Line. If you’ve been to a marketing conference in the past year or so, or even read an article on the subject, you’ve probably heard someone ask, “What’s the ROI on social marketing?”

(Alternate version: “What’s the value of a Like or a retweet?”) That’s what the new features in Google Analytics are trying to answer. Given the increasing importance of social marketing and social network traffic, it was probably inevitable that the Google Analytics team would add social-focused reports. However, Group Product Manger Phil Mui says the new reports take a different approach than most social analytics products, which are more focused on “listening” — counting mentions, retweets, analyzing sentiment, and so on. “Those are important metrics for sure,” Mui says. So companies using the new social reports can tell Google the goal that they’re interested in, whether it’s making a purchase, registering a user, or just having someone click on their about page. Les réseaux sociaux n'ont pas tué l'e-mail. [Etude eBay-Terrafemina] Femmes et e-commerce : quelles e-shoppeuses sont-elles ? Le magazine féminin en ligne Terrafemina s’est associé à eBay pour lancer un observatoire* des usages e-commerce des femmes en France.

Dévoilés ce matin à la presse, les résultats révèlent une grande appétence des femmes pour le shopping en ligne, une certaine maîtrise des usages du web, et donc une exigence vis-à-vis des sites e-commerce. Ces résultats étaient commentés par quelques intervenants comme Catherine Barba, DG de l’agence de conseil Digital Commerce Factory. Elle a pour sa part indiqué que l’e-commerce était encore à l’âge de pierre : « Les femmes sont très exigentes : sur le prix, la livraison rapide et le service.

Et on sait que cette équation ne tient pas économiquement…« , précise-t-elle. Catherine Barba, fondatrice entre autres de Malinea, suggère de travailler sur la proposition de valeur, et notamment sur le relationnel avec les acheteuses, qui est aussi un facteur d’innovation. La bataille des chiffres autour de l'emploi du numérique. Amazon creuse l'écart avec ses poursuivants - E-marchands Europe 2011.