Etude : les taux de clic par position dans Google.fr. Quel est le CTR moyen de chacune des 20 premières positions dans Google.fr ?
Une étude réalisée par Synodiance livre de nouveaux chiffres, et met aussi en lumière les liens qui existent entre ces taux de clics et le nombre de mots clés que comptent les requêtes. En moyenne, quel est le taux de clic, ou CTR, du premier résultat naturel dans Google.fr ? Est-il très supérieur à celui du deuxième ou du cinquième résultat ? The ultimate guide to….the 404 status code and SEO. Online department store SEO: ASOS gets the onsite basics right. Online-only 'department stores' have a big job in terms of SEO, thanks to large product ranges, the size of the sites and the number of brands contained therein.
So how well are they doing? Are they getting the basics right? With help from 4Ps Marketing SEO Manager Ruth Attwood, I have some insight into the on-site SEO strategies of four major 'department store' websites: ASOS, Boohoo.com, MyWardrobe, and Net A Porter. As we can see from the example of ASOS, doing the basics well can produce excellent results, and give brands a real advantage over competitors. Getting the basics right There's a lot of talk about advanced SEO techniques such as the use of rich snippets, which can give sites the edge, but getting the basics right provides a solid platform on which to build. Therefore, it's vital not to ignore the basics of onsite SEO, and to heed Google's advice to create 'high-quality sites that users will want to use and share'. The challenges for large ecommerce sites According to Ruth:
Where should SEO sit within a business? Where should SEO sit within a company?
Historically the answer to this would have been an extension to the digital marketing team, in some cases even in I.T, and always siphoned off as a separate marketing element. This approach, born of technological black-hat tendencies is, like so many in the industry, outdated. Brands that achieve the best results from SEO are those that take it seriously as a measurable tangible and transparent way to generate traffic for their site and leads/sales for their business. SEO now requires a unified approach. It must overlap all aspects of a business’ marketing strategy in order for the full benefit to be felt (pictured below). SEO delivers the most ROI when it is able to use and build upon a company’s wider marketing and PR activities. This is because best practice SEO now incorporates skills across the board from marketing, public relations, communications and sales.
This is not the case in most companies though. Extraits enrichis (microdonnées, microformats et RDFa) - Centre d'aide Webmasters. "Structured data markup" is a standard way to annotate your content so machines can understand it.
When your web pages include structured data markup, Google (and other search engines) can use that data to index your content better, present it more prominently in search results, and surface it in new experiences like voice answers, maps, and Google Now. Structured data markup makes your content eligible for two kinds of Google features: Enhanced Presentation in Search Results: By including basic structured data appropriate to your content, your site can enhance its search results with Rich Snippets, Breadcrumbs, or a Sitelinks Search Box. Answers from the Knowledge Graph: If you're the authority for certain content, Google can treat the structured data on your site as factual and import it into the Knowledge Graph, where it can power prominent answers in Search and across Google properties.
Read on to learn how to write the structured data markup that powers these features! Le typosquatting, nouvel eldorado du piratage ? par Murielle Cahen - Chronique e-Business. L’exploitation de nos fautes de frappe ou d’orthographe dans la saisie de l’adresse d’un site web fait le jeu des typosquatters.
Un piratage réel qui fait face à un vide juridique. La cour d’appel de Paris a pris une position dans le but d’endiguer ce phénomène sur la toile. Le nom de domaine est une adresse qui permet de retrouver plus facilement un site internet, cela évite à l’internaute d’apprendre la suite de chiffres et de lettres composant l’adresse du site internet en question. Google Webmaster Tools Revamps Crawl Errors, But Is It For The Better? Google has just revamped the crawl errors data available in webmaster tools.
Crawl errors are issues Googlebot encountered while crawling your site, so useful stuff! I originally started this article by writing that in most cases, these changes are for the better and in only a few (really maddening) cases, useful functionality has been removed. But now that I’ve gone through the changes, I unfortunately need to revise my summary. This update is mostly about removing super useful data, masked by a few user interface changes. (And I hate to write that, because webmaster tools is near and dear to my heart.)
Update 3/17/12:After talking with Google, I’ve learned that most of what I was disappointed to find had been removed and that I feel is useful detail for power users is in fact still available through the API! Access denied errors include 401, 403, and 407. Quand et pourquoi Google pénalise-t-il un site ? - SEO Campus 2012 et pénalité Google - Journal du Net Solutions. Can Too Much SEO Be a Bad Thing? As a small business owner using the web to reach customers, you've surely been implementing search engine optimization tactics to make sure your site turns up high in web searches.
But just when you might feel like you're starting to get the hang of this SEO thing, it appears that search giant Google might start penalizing websites that are over-optimized. At this year's South by Southwest festival, Google spokesperson Matt Cutts hinted that such a penalty would weed out sites that focus too much on SEO and too little on providing a quality experience for their users. So what factors might play a role in an over optimization penalty? Cutts outlined several signals that would qualify as too much SEO, such as "too many keywords on a page" and "exchange way too many links. " The tricky part is determining what constitutes too many keywords or links. Ahrefs - Backlinks & SERPs Research Tool.