Carter’s responsive website beats all US multichannel competition. Carter’s has the only website out of 100 major US multichannel retailers to feature responsive design.
The Search Agency’s mobile experience scorecard published this week, highlights 100 ecommerce sites and rates them according to their mobile readiness. Although over ninety companies operate effective dedicated mobiles sites, Carter’s was the only company to achieve full marks in the site format category because it operates an entirely responsive website. Responsive web design means that the same website can be deployed for multiple screen sizes, and is the best way for ecommerce sites to increase conversion on mobile devices. Google Hates Your Mobile Website (Here's How to Fix It) You have a mobile optimized site.
Woo hoo! That means you probably recognize that 67% of mobile users who land on a mobile optimized site are more likely to convert than if the page wasn’t mobile optimized, and that 61% of mobile users are likely to move onto a competitor’s site if the page they landed on isn’t mobile optimized. Having a mobile optimized site means viewers from a smartphone are automatically redirected to a URL that looks something like m.MySite.com. What do shoppers need to see on mobile product pages? I recently wrote a list of 31 things I need to see on your ecommerce product page, looking at the essentials for informing customers and driving conversions.
One comment was left, wondering what the same list would look like with reference to mobile product pages, so here we go. What do people expect from mobile commerce sites? Retailers planning their mobile sites have a tricky balance to strike. They must perform well in terms of loading times and UX, but users don't necessarily want a slimmed down version of the desktop site. Many of the early mobile sites and apps tended to present a reduced version of the main site, with basic product pages and a limited range of stock, but this is no longer good enough. However, there is a conundrum here. On the other hand, the fact that a customer is viewing your site on mobile makes some features potentially more valuable.
Three ways for marketers to drive a winning tablet strategy. There’s no denying that the tablet is more than a passing fad.
With tablet shipments expected to grow 58.7% in 2013, rising from 144.5m to reach 229.3m, and with 34% of the US population currently owning a tablet, it’s important for brands to approach the tablet design process in an entirely unique and different way than the smartphone and desktop. Rather than being an extension of these channels, there’s a huge opportunity to turn the tablet into a unique channel for engagement, capable of delivering strong conversion and incremental revenue. Keeping usability and functionality at the forefront, the tablet experience must incorporate elements that create a rich, emotional experience, reflecting the more relaxed and entertainment-focused mindset of the tablet user. This cannot be achieved by only mirroring the desktop site.
Instead businesses should build a tablet experience that delivers additional layers of engagement. 1. 2. Brands sharply accelerate mobile focus. Research released today by the Internet Advertising Bureau UK (IAB) shows a significant increase in the top 100 brands optimising their websites for mobile in the past six months.
The second wave of the IAB’s mobile optimisation study reveals that 57% of the top 100 brands now have a mobile optimised site, up from 37%. This represents a 54% increase in six months. Access the full research here (IAB members only) The research used Google’s Get Mobile Meter tool to evaluate the top 100 UK advertiser websites across a range of sectors such as retail, finance, automotive and FMCG.
The research revealed that the sectors with the most significant percentage increase in mobile marketing over the last six months are FMCG (up 267%), media (up 150%) and tech & telecoms (up 150%). Tablettes tactiles : quelle est la réalité du T-commerce ? Les tablettes numériques se taillent peu à peu une place dans l'e-commerce.
[Infographie] Applications vs sites mobiles : le match ! L'avenir d'Internet vu par Mary Meeker. Homepage. "Recruter de nouveaux clients avec une application mobile est très rentable" Pour le co-fondateur de l'agence Bemobee, c'est l'application qui permet d'obtenir le meilleur ROI dans le cadre d'une stratégie d'acquisition clients sur mobile.
Le mobile est-il un bon outil pour acquérir de nouveau clients ? Oui, c'est certain. On nous rétorque souvent qu'il est difficile de calculer le ROI sur mobile et qu'il est donc difficile de se faire une idée du succès d'une telle opération. Mais c'est faux. Pour une application, on connaît évidemment le nombre de downloads, mais surtout, on peut savoir sa fréquence d'utilisation, si elle est toujours installée sur le terminal... Mais surtout, il faut prendre en compte le risque de non investissement. Smartphones : un succès croissant, des habitudes naissantes. DOLMEN TECHNOLOGIES expose au salon Marketing Point de Vente, 27 au 29 mars 2012, Paris Porte de Versailles, Pavillon 4. When It Comes To Shopping, Mobile Web Trumps Apps – Led By Amazon, Says Nielsen. There’s been lots of debate about whether mobile apps or the web have the upper hand when it comes to making content for smartphones, and when it comes to using it.
Some interesting insights from Nielsen out today on how in the case of mobile shopping, for now the main audience in the U.S. seems to be much more interested in using the mobile web over store-specific apps. The research, which took into account data from some 5,000 Android and iOS smartphones in the U.S., doesn’t spell out how much money is actually spent on mobile web versus apps. And it looks like at least in the period covered by the research — which included the holiday shopping season — the results may have been particularly skewed by the sheer force of Amazon.
Nielsen notes that combining both mobile web and apps, the top five retailers’ sites — Amazon, Best Buy, eBay, Target and Walmart — reached 60 percent of smartphone users. OMG: 5-Week-Old App Draw Something Hits 20 Million Downloads And Generates 6-Figures Per Day. Les 7 péchés capitaux du m-Marketing par Philippe Lourenço - Chronique e-Business.
Apple révèle les apps les plus téléchargées depuis l'ouverture de l'App Store. Apple dévoile son classement des plus gros téléchargements d'application jamais réalisés, après avoir dépassé la barre des 25 milliards d'applications téléchargées.
Apple vient de dépasser les 25 milliards de téléchargements sur son App Store, depuis le lancement de ce dernier en 2008.