Baby Boomers on Social Media. There’s a lot of attention paid to how generation Y likes to shop. Marketers can target generation Y using social media,and develop mobile solutions, such as mobile apps that consumers in this age group will use habitually. But how do you target a less thought of group like Baby Boomers using social media? First an important fact to know, Baby Boomers, typically defined as those born between 1946 and 1964, are using social media, and the rate at which they are using social media is increasing.
Baby Boomers in addition, have more disposable income than any other age group, and their looking to spend it. So how can marketers engage and build relationships with Baby Boomers using online social media? The trick is to keep it simple and to be genuine and reliable. Be Genuine, Be Reliable, Keep it Simple To build trust you need to be genuine and reliable. Building trust also requires dedicated resources, both time and bodies. Listen more and talk less. And finally make their patronage a habit! 9 Social Media Infographics You Must See. Infographics are the latest trend, no doubt about that. Just google “infographics” and see how many results you get if you do not believe me.
People love them because infographics are easy to share and help us visualize the important elements that we desire to learn. Who would read a block of text when the same information could be presented to you with a neat picture? There has been an infographic about the perfect drinks, golf, nacho cheese and just about everything else. There’s even an infographic about infographics. Here are some social media infographics that stand out from the rest and should educate you. 1. An interesting infographic by Visible which points out that men are twice as likely to check-in or share their location than women. 2. Great infographic by KISSmetrics which rounds up the main aspects to consider when purchasing a social media monitoring tool. 3.
A very informative infographic by Mashable that I discovered in March that I believe hasn’t decayed in time. 4. 5. The Noob Guide to Online Marketing « Social Media Marketing. The 7 Secrets of Social Media Conversion [INFOGRAPHIC] 7 Ways to apply conversion centered design strategy to the social media conversion funnel [INFOGRAPHIC]. (Click infographic for full size view) Social media should be good for business, but there are two lingering problems.
Firstly, the stubborn gaggle of non-adopters that doth protest too much – “it should be for personal use, not business”. Secondly, most people that are using social media for inbound marketing are doing a poor job of converting the traffic once it arrives. If you’re using Twitter, Facebook, LinkedIn etc. to drive traffic to your business – but the results are less than inspiring – you’re probably making fundamental mistakes during the conversion phase of the social media conversion funnel (see the infographic attached to this post). The 7 Secrets While they’re not as sexy as Victoria’s, or even close to being in the same league as “Aladdin’s Cave” – these 7 secrets (shhh) will help you leverage social media in smarter ways to improve your conversions. Scenario A Scenario B. Google Plus Cover Photo and Profile Picture Size/Dimensions « BlazoMania.
Google Plus is now converted into a Facebook Timeline like interface. They have added cover photo option in profiles as well as pages. You can now add a custom designed large cover photo to your Google Plus profile or page. Read more to know the exact dimensions of Google Plus Cover Photo, Profile Picture and Scrapbook Tiles Photos. Exact sizes of Google Plus Cover Photo, Profile Photo and Scrapbook Photos are given below with the sample images. Dimensions/Size of Google Plus Cover Photo: You can add a single cover photo of dimensions mentioned below. [Click on the image to zoom/enlarge] Google Plus Cover Photo Width: 940 pixelsGoogle Plus Cover Photo Height: 180 pixels Dimensions/Size of Google Plus Cover Tiles: You can add five smaller scrapbook photos in the same area as well.
Google Plus Scrapbook Photo Width: 110 pixelsGoogle Plus Scrapbook Photo Height: 110 pixels Dimensions of Google Plus Profile Photo: Profile pictures are larger than before. How to Grow and Manage an Engaged Online Community. Do you wear many hats at your place of business? Do some of them have to do with reaching out to and interacting with your social media fans and blog readers? If so, then you’re officially or unofficially performing the role of an online community manager . If you’re doing it right, then it’s probably one of the most enjoyable jobs ever. You get to network with interesting people, make new friends, offer guidance, answer questions and so on.
But it’s not all sunshine and roses. In her book, —especially as a customer advocate and brand loyalist. Here’s what you need to know about the book. Author’s Purpose Deb Ng Deb Ng wrote this book to help you in order to benefit and . Your online community consists of the people who like your brand on Facebook , follow you on Twitter and comment on your business blog . The author’s goal is to help you . What to Expect In this 314-page reference book, you can expect to find , as well as learn what they’re looking for in a brand.
How to How to How to Highlights. 26 Tips for Managing a Social Media Community. Do you wonder how to go about exercising good social etiquette and managing your social networking communities, all at the same time? Social media community management has expanded into a growing field and there’s a lot to think about. In this post, I’ll cover 26 tips, an A-Z guide, on ways to manage your company‘s presence. #1: Answer Questions With more and more of your customers participating on social networking platforms, businesses need to be doing much more than posting their own updates. Companies must also be willing to answer questions. A recent survey organized by InSites Consulting found that eight out of ten American companies answer client questions and complaints via social media. What about your business?
#2: Bring People to Your Website Through Social Media Sometimes with all the talk about social media, businesses may briefly forget one of their original goals for initiating a social strategy—namely, bringing customers and prospects to your company website. #25: You vs. » Aus allen Sozialmedia-Rohren schiessen » Clickomania.ch. Der Dienst seesmic.com veröffentlicht Beiträge parallel in verschiedenen sozialen Medien – sofort oder zeitversetzt. Facebook, Twitter, Google Plus – die steigende Zahl der Plattformen macht das Social-media-Leben nicht einfacher. Stellt alle seine Beiträge überall online? Oder verteilt man seine Beiträge differenziert? Mit Seesmic auf allen Kanälen Präsenz markieren. Das Giesskannenprinzip spart Zeit, hat aber auch Nachteile: Leute, mit denen man es auf verschiedenen Plattformen zu tun hat, sehen die Nachrichten mehrfach. Soziales Massenmedium Dafür richtet man sich auf seesmic.com ein Konto ein und verbindet die Dienste.
Seesmic lässt sich nicht nur im Browser, sondern auch über Desktop-Anwendungen für Windows und Mac OS X und über Apps (für iPhone, Android und Windows Phone) verwenden. Aufgeräumt: Die Windows-Anwendung von Seesmic Ping. Making the Case for Google+: Guy Kawasaki on Marketing Smarts [Podcast] Sign up to gain access to thousands of marketing resources! Don't worry ... It's FREE! Guy Kawasaki loves Google+ so much, he wrote a book about it: What the Plus? Since I've been rather slow to get on the Google+ bus, I invited Guy to Marketing Smarts to talk about why I should give it a(nother) shot, and in this week's episode (which you can listen to above), that's exactly what he did. The Four Ps Guy started by explaining the differences between Google+ and the other major social media platforms (Facebook, Twitter, and LinkedIn), and he did it with four Ps: Twitter, he said, was all about "Perspectives.
" Accordingly, he instructed me to start exploring Google+ by focusing on my passions and searching out folks who shared them. The Power of Circles The next thing that Guy pointed out was the power of circles, the metaphor that Google+ uses to help you organize the people you follow or are connected with. First of all, Google+ doesn't filter updates.
Hangouts: "Like Skype on Steroids" Mastering the Art of Facebook “likes”: 45 sites, 100K+ articles, 40M+ reactions. Social media is the holy grail of online traffic for content publishers these days. Almost 10% of all traffic online comes from Facebook alone. If you can figure out how to get your content spread and shared in social media you stand to benefit from a large number of organic visitors. Not only that. Social signals like shares and mentions from Facebook, Twitter and Google+ are increasingly associated with higher rankings in search results. Distribution is no longer free – the move towards ZERO organic reach First thing first. Facebook is basically monetizing your likes by charging you for news feed distribution. Spending a lot of time and effort on building your own Facebook page might be a waste of time considering the above but social media still has great potential in introducing your site to a new audience and you should use it in order to spread your content on it.
Setting up your Facebook page 8 tips to get more people to like your page Promote your Facebook page on your site. Willkommen in der Matrix: Social Media Analyse & Monitoring (Teil 1) | LimeSoda BlogLimeSoda Blog. Social Media Monitoring ist mühsam, aufwendig, ändert sich dauernd und es gibt ca. 5 Milliarden Tools und Meinungen zu dem Thema im Web. „Okaaay… Aber warum soll ich den Blogpost dann überhaupt lesen? “ Lohnt sich Social Media Monitoring bzw. Analyse, wenn man sinnvoll angehtWenn du dich schon mit dem Thema beschäftigt hast, kommt wahrscheinlich die Bestätigung „Gott ist das mühsam, aber es geht nicht nur mir so“Verrate ich am Ende (ganz am Ende, aber nicht vorscrollen, gell) einen super coolen, ur leichten Trick, wie man mit Social Media Monitoring 10.000 Likes bekommt. Monitoring bezeichnet man idR. die laufende Überwachung von Themen im Web, während die Social Media Analyse der gesammelten Daten punktuell durchgeführt wird. Die Daten kommen entweder direkt von den Plattformen (z.B.
Eine genaue Trennung der Herkunft der Daten nach Ländern ist oft schwierig. Monitoring als Teil der Gesamtstrategie Social Media Monitoring sollte nicht für sich alleine stehen. Was? Wie? Wie soll ich überwachen? Random rules for ideas worth spreading. If you've got an idea worth spreading, I hope you'll consider this random assortment of rules. Like all rules, some are made to be broken, but still... You can name your idea anything you like, but a google-friendly name is always better than one that isn't.Don't plan on appearing on a reality show as the best way to launch your idea.Waiting for inspiration is another way of saying that you're stalling.
You don't wait for inspiration, you command it to appear.Don't poll your friends. It's your art, not an election.Never pay a non-lawyer who promises to get you a patent.Avoid powerful people.