Social Media Release Template, version 1.5. I didn’t think I would ever do this; the original Social Media Release (SMR) template took on a life of its own and I assumed that beyond evangelizing for the format, my “creative” work was done. But, as I’ve been awestruck by the adoption of the first template by some Big Brands, gratified by the response of the wire services, and energized by the many debates surrounding the SMR, I’ve learned some lessons that could inspire a fresh look at the original version. Version 1.5 of the Social Media Release (download it here) has several purposes: To further atomize the content: note that each of the substantive chunks of content (e.g., the core news, the different multimedia elements) are now shareable on an individual basis, empowering people to borrow liberally from its diverse content, for their own purposes.
You like the SMR’s embedded video; you want to embed it on your own blog, but feel no compunction to link to the SMR as the original source? Hope ya’ll like Version 1.5 of the SMR. PR-Squared – Social Media Marketing and Public Relations: Who’s Todd Defren? Mozilla Firefox. PR-Squared – Social Media Marketing and Public Relations. 14) | SHIFT Communications. Slice. SHIFT Communications | PR Agency | Boston, San Francisco & New York.