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HOW TO: Build Your Personal Brand on Twitter. Dan Schawbel is the bestselling author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), and owner of the award winning Personal Branding Blog.

HOW TO: Build Your Personal Brand on Twitter

Follow him on Twitter @DanSchawbel. Today, Twitter has roughly 6 million users and is projected to grow to 18.1 million users by 2010. With all those people, the chances for networking are endless and connecting with new people can lead to career opportunities, so it is essential that your personal brand exists on the service. Last month we showed you a step-by-step process for building your personal brand on Facebook, and today we’re going to show you how to do the same thing on Twitter. By leveraging the Twitter platform to build your brand you can showcase yourself to a huge and growing audience. 1. Prime domain names, especially those ending in “.com,” have long been desirable, hard to find and extremely expensive. What happens when you don’t claim your Twitter handle: 2. 1. 3. 4. 5. 6.

Group applications: Business Lists. Twitter Guide Book – How To, Tips and Instructions by Mashable.