WPP sur Twitter : "Reading Room: Twitter App Graph (by @mindshare) @GroupMWorldwide #advertising... Twitter App Graph by Mindshare. By Mindshare Background Twitter has announced the introduction of a new opt-out service "app graph", which records the names of the apps users currently have downloaded on their devices. This data will be used by Twitter to hopefully improve ad targeting capabilities. It has already been implemented on iOS last week, with android likely to follow later this week. Details and Implications This new service will see Twitter looking at the apps you have downloaded to try and decipher your preferences, in order to deliver tailored advertising content.
The list of apps will also be periodically updated, to account for the inevitable new additions and deletions. Twitter's prerogative seems clear, it is attempting to learn more about its user base in order to sell more advertising space at a higher premium. However, exactly how much of an improvement this information will make to advertisers is debatable.
Ibm. Power 150 - Ranking the top blogs and bloggers in advertising, m. UK Advertising - 24 - Male - UK - www.myspace.com/ukadvertising. IBM Study: The end of advertising as we know it. The next 5 years will hold more change for the advertising industry than the previous 50 did. The information for this post is from an IBM global surveys of more than 2,400 consumers and 80 advertising experts … the report is titled, The end of advertising as we know it.” Imagine an advertising world where ... spending on interactive, one-to-one advertising formats surpasses traditional, one-to-many advertising vehicles, and a significant share of ad space is sold through auctions and exchanges.
Advertisers know who viewed and acted on an ad, and pay based on real impact rather than estimated “impressions.” Consumers self-select which ads they watch and share preferred ads with peers. User-generated advertising is as prevalent (and appealing) as agency-created spots. Based on IBM global surveys there are four change drivers shifting control within the ad industry: There is no question that the future of advertising will look radically different from its past. Link to original post Connect: