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MindWorks Multimedia AKA: MindWorksNC Location: Downtown Durham, NC Web: http://www.mwmm.com Bio: MindWorks Multimedia = Custom eLearning,video production,web development, branding, digital marketing, and event management in the context of sustainability.
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Twitter is Not Your Average Social Network
A study conducted by Harvard Business Review reveals that most Twitter users don’t actually use the service much, or even at all. In fact, 10% of active users are responsible for over 90% of all Tweets. According to the research, conducted on a random sample of about 300,000 Twitter users in May 2009, 25% of Twitter users don’t tweet at all, while 50% of users tweet less than once every 74 hours. Active users, on the other hand, tweet a lot, which makes Twitter a lot more like Wikipedia than an average social network (see graph below, courtesy of HBR). Although this may sound strange at first, Twitter really is more like Wikipedia than, say, Facebook.
The big kahuna of wikis, Wikipedia , shows a disparity between number of contributors vs. total site visitors. For instance, Comscore/Media Metrix says that Wikipedia was the 18th most popular destination website on the web in March 2006, with some 25 million visitors that month alone. But the number of people who actually contribute content to Wikipedia is about 1-2 percent of total site visitors. For instance, in June 2005 Wikipedia had a total of 68,682 total contributors.
The 1% Rule: Charting citizen participation: Church of the Customer Blog
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