Produsers and Produsage The concept of produsage highlights that within the communities which engage in the collaborative creation and extension of information and knowledge that we examine on this site, the role of consumer and even that of end user have long disappeared, and the distinctions between producers and users of content have faded into comparative insignificance. In many of the spaces we encounter here, users are always already necessarily also producers of the shared knowledge base, regardless of whether they are aware of this role - they have become a new, hybrid, produser. Four key principles apply across all produsage environments, regardless of the specific object of their collaborative efforts: Open Participation, Communal EvaluationFluid Heterarchy, Ad Hoc MeritocracyUnfinished Artefacts, Continuing ProcessCommon Property, Individual Rewards
Produsage, and Produsage.org, is an idea whose time has come. It builds on a simple, yet fundamental proposition: the proposition that to describe the creative, collaborative, and ad hoc engagement with content for which user-led spaces such as the Wikipedia act as examples, the term production is no longer accurate. This is true even where we re-imagine the concept of production as user-led production, commons-based peer production, or more prosaicly as the production of customer-made products: not the adjectives and qualifiers which we may attach to the term production are the problem, but the very noun itself. To overcome the terminological dilemma which faces us as we attempt to examine processes of user-led content creation, we must introduce new terms into the debate.
Produsage, Generation C, and Their Effects on the Democratic Process
idc_texts: Some Exploratory Notes on Produsers and Produsage « Working On and With Eigensinn | Main | The Open Work: Participatory Art Since Silence » Some Exploratory Notes on Produsers and Produsage Dr Axel Bruns Introduction In recent years, various observers have pointed to the shifting paradigms of cultural and societal participation and economic production in developed nations. These changes are facilitated (although, importantly, not solely driven) by the emergence of new, participatory technologies of information access, knowledge exchange, and content production, many of whom are associated with Internet and new media technologies.
The conversation between Paul Hartzog and Trebor Scholz that frames this issue of Re-public begins with a discussion of whether the traditional critical focus on who owns the means of production still means anything in a networked world driven by user-led content creation, or what I would call produsage . What’s curiously absent from the debate, though (and of the other authors included here, only Michel Bauwens engages with it in detail ) is any consideration of who controls the means of distribution – a question which, I think, is crucial to any understanding of power structures in the social Web. Axel Bruns - Who controls the means of produsage? | Re-public : re-imagining democracy - english version