Quotably. Cafe-Shaped Conversations | chrisbrogan.com. The thing with all this talk about social media and how it changes marketing is that I don’t think you’re going to like it. I don’t think the end state is what most companies are thinking about. Google doesn’t buy other companies because they seem neato. Pepsi doesn’t want to talk with a few hundred people at a time, do they?
It’s just that all these businesses have built huge platforms, huge sales funnels, huge marketplaces, and I think what social software is setting us up for are cafe-shaped conversations. My Vision of Paris I only know Paris through the words of others, but here’s what I see: little coffee shops with no more than ten tables. In this world, no one cares what large companies are doing. My Vision of Springfield In every city USA (and this isn’t a bash on USA, but I’m talking about consumers), we are in a weird crux. Big Business Needs Mass Communication Why should Best Buy try to reach the one when they do much more business trying to reach the one million? So why? Twit2twit. Tweader - Read Twitter conversations. Tweader.