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Omeney | a particular lifestyle. How to Start a Home-Based Catering Business. The catering business is one of the most lucrative and profitable home businesses with a high potential for expansion and growth. It is both financially rewarding and fun. Each catered event – whether birthday parties for children, breakfast in bed and intimate candlelight dinners for two, company dinner parties for 50 and wedding receptions involving a hundred or more guests — is a new experience and challenge with a new group of people. Whether you cater events on a full-time or part-time basis, the opportunities are excellent. However, catering is a demanding work, requiring stamina, ability to work under pressure, and excellent interpersonal skills.

Demand for Catering The demand for catering has increased tremendously through the years. Present lifestyles have also given way to increased demand for catered food service. Start-Up Costs of a Catering Business Your goal should be to provide quality catering services, making each event memorable. RELATED: How to Start a Food Business. Small Business News: Your Social Media Brand. If social media is a new generation of marketing/PR/(insert your own description here), than figuring out how to integrate the power of social media into your small business brand is probably a key step for marketing in both the online and offline world. Social media may have many aspects and is still evolving, but in the end, it is still about building community. How can you make your brand part of the community of potential customers, clients, partners, suppliers and followers? Our daily small business news update has the latest from around the Web. Branding How are you branding your social media?

Social media and the new branding. Promoting your small business with social media. Marketing Strengthening e-mail marketing with social media. Community Social media is about building community. Video More on video marketing. Getting Started Who has time for social media? OK. Survey Want to know about social media and small business? Link Building Link building expertise. Small Business News: The Better Business Owner. Who is the better business owner? Could it be you? Today we realize that it is not so much money or the right connections that make a business succeed in the long run. How many well funded businesses have you seen run into the ground by owners who failed to successfully negotiate a change in the market or who really didn’t ever understand the market to begin with? Similarly, the better business owner does not do everything for money. Self-development Benefits of small business ownership. What traits are most important for small business owners? No need to compete on price.

Policy Small business owners favor free enterprise and free market competition. Measuring the mood of small business. Regulatory reform passes in Senate. A look at the darker side of regulation. Marketing When it comes to social media marketing, small businesses kick butt. News Some states not so good for small business? Sales Don’t…repeat don’t…make the mistake of assuming contacts translate to sales. 6 Reasons You’re Not Rocking Social Media. You know the value is there in social media, but despite your best efforts (or what you think are your best efforts), you’re still struggling to attract anyone.

What’s going on and how can you change your social media luck? Below are six reasons SMBs often fail in social media and how you can turn it around. Stop me when this sounds familiar. You have no framework: Perhaps the largest reason small business owners fail to see an ROI with social media is because they jumped in without creating a social plan or framework for what they were trying to do. Social media may be ‘newer’ (in theory, anyway), but it’s still a marketing channel. That means before you go into it you want to develop a framework for your objectives, know how you’ll achieve them and determine the key performance indicators you’ll note along the way to make sure you’re on track.

Walking into any marketing channel without a clear plan for why you’re there is a recipe for disaster.