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I’m sitting at the front row of the Forrester Consumer Forum in Barcelona, this post will be cross published on the Marketing blog . I’ve had a few minutes to visit with Jay before his presentation, he’s Vice President of Operations for MySpace Europe. He’s a long background in the internet industry, and shared with me his background in communications and the web. Key nuggets from his presentation: History of MySpace: Launched in Jan 2004, by Tom Anderson and Chris de Wolfe. Grown from roughly 1MM uniques throughout Europe to more than 24MM today. There are currently 175 employees in 10 European territories.
by Charlene Li (Note: this was originally posted on Harvard Business Online , which is part of Harvard Business School Press, the publisher of our upcoming book). As an analyst , I’m often asked by people why they should bother with services like LinkedIn, Facebook, and MySpace, both from a personal as well as corporate perspective . Let’s start with a fundamental premise – that all business is social and personal. Business involves people and communications and we all prize “ networking ” skills and opportunities. Businesses don’t strike deals with each other – people do.
By Jeremiah Owyang , insight from Charlene Li and Shar VanBoskirk . This is also being cross-posted on the Forrester Marketing Blog . Executive Summary Both Facebook and MySpace have launched profile and network targeted advertising and marketing products.
MySpace will announce plans to introduce a new advertising platform, “SelfServe by MySpace,” at Ad:Tech Monday. The service itself will launch to a limited set of advertisers in the next sixty days. The nearly $1 billion Google search deal signed last year is not affected by this product. Google handles search and text ads only; the new MySpace platform is for display ads on profile pages.
I’m getting a few more great letters of folks asking for info, if I know the answer, I’ll often blog it. I track a lot of info and put onto this blog, often you’ll find it under the ‘web usage’ category tag on the right navigation. Here’s a letter I got in from a friend who’s speaking on the subject soon. Hopefully this will aid him: The current installed base and rate of increase for FaceBook? July 07 numbers from Business Week say it’s at 26 million.