Word_of_mouth. Plans - Scoutlabs. List of companies that provide Behavioral Recommendations and So. Do you have an ecommerce site or a site where the website (or users) recommend different items or content to each other? If you’ve been building it out on your own you know how difficult it was. Back in Web 1.0 NetPerceptions was the top dog, but they’re no longer around (Amazon was a big client of theirs) David Marks the co-founder and CEO of Loomia has been chatting with me and has told me all the people in his space, I really appreciate him being so open to talk about his competitors, true community marketing.
I was able to see a demo of Criteo yesterday. One of the inversions his market has is that after showing an increase in sales, is that it’s a pay-for-performance, whereas in earlier times it was pay in advance. Here’s a list of companies that provide Behavioral Recommendations and Social Recommendations Web Services Loomia “Loomia is an emerging leader in the recommendations and personalization space, a rapidly growing area within Internet search. Social Media Measurement & ROI « A Human Voice. This is a big and popular topic, and having just read a few posts about it – Patrick Schaber over at the Lonely Marketer and Francois at Emergence Marketing motivated me to put up my own post about it.
Of course Social Media is a huge space, so I am focused on what we (MotiveQuest) do around here – which is listen. (We collect millions of topic-specific consumer conversations from blogs, forums and newsgroups and then analyze them to develop an understanding of the core human motivations & drivers and competitive dynamics within a category. Results used for branding, communication, product development and issue management) Anyway, in conjunction with Northwestern University, MotiveQuest has been developing something called the Online Promoter Score. This is a measure of the frequency and willingness of consumers to advocate strongly for and recommend your brand or product. Strong Predictive Relationship to Sales Brilliant! Tom O’Brien Like this: Like Loading...
Olivier Blanchard Basics Of Social Media Roi. How to Measure Social Media ROI for Business. Social media measurement is one of those topics about which everyone has an opinion, but nobody agrees on the solution. The question about how to measure the return on investment (ROI) for social media participation comes up in every workshop I deliver, as definitive, statistic-based metrics seem to be the primary way communicators feel they can secure approval and budget for these programs from their management teams. If you’re waiting for someone to provide that magic bean, then put away your watering can. It ain’t gonna happen. That’s one of the reasons why I tend to think that social media (by which I mean actual conversations and relationship building exercises, not widgets and Facebook fliers) is more aligned with the goals of a PR program than it is with marketing.
In the absence of any accepted metrics, businesses still need to be able to determine whether or not a social media program is moving the needle, moving product or otherwise making an impact. Qualitative Quantitative. You've read much about blogging and the blogosphere and you are beginning to become a believer in the power of the crowd in helping you get your message across. You've convinced your boss that you should spend a certain amount of your day blogging, researching the blogosphere and engaging those who would promote your services far and wide for no other reason than having an affinity for what good work you do.
Great. But at the end of the day, you have no idea how to measure the impact getting your message out on the blogosphere has on your business. The one very important question remains: What impact does the blogosphere have on my brand? Like so many facts in marketing, charting the chatter surrounding your brand is more an art than a science. As a software engineer turned analyst turned dot-com entrepreneur I have gravitated toward "hacking" together my own method for charting chatter about my own site. Analytics: WebSideStory's HBX is a great analytics tool. How does Google’s Analytics Evangelist measure his blog? Data Mining: Text Mining, Visualization and Social Media: Reputi. Nathan Gilliatt writes about Reputica a media monitoring service which includes social media in its analysis. The system provides a reputation rating - the Reputica Rating - for companies (brands?
Products?). It is interesting to note how seconds generation offerings in the social media analysis space often focus on a specific metric (BuzzLogic - influence, SentiMetrix - sentiment) whereas the pioneers have, due to the necessities of forging a new market, created offerings which are more horizontal (possibly, therefore, giving less depth to individual measurements). In addition to their reputation metric, Reputica also claims the ability to algorithmically predict the diffusion/dissemination of discussion: The Reputica system is just the beginning. This is an area that has not been approached yet by the main stream offerings (BuzzMetrics, Cymfony, Umbria).