measurement
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influence
word_of_mouth
Do you have an ecommerce site or a site where the website (or users) recommend different items or content to each other? If you’ve been building it out on your own you know how difficult it was. Back in Web 1.0 NetPerceptions was the top dog, but they’re no longer around (Amazon was a big client of theirs)
List of companies that provide Behavioral Recommendations and So
Social Media Measurement & ROI « A Human Voice
This is a big and popular topic, and having just read a few posts about it – Patrick Schaber over at the Lonely Marketer and Francois at Emergence Marketing motivated me to put up my own post about it.
The what, why and how of Social Media ROI: Business definitions, methodologies and situational narrative.
Olivier Blanchard Basics Of Social Media Roi
Social media measurement is one of those topics about which everyone has an opinion, but nobody agrees on the solution. The question about how to measure the return on investment (ROI) for social media participation comes up in every workshop I deliver, as definitive, statistic-based metrics seem to be the primary way communicators feel they can secure approval and budget for these programs from their management teams.
How to Measure Social Media ROI for Business
http://www.imediaconnection.com/content/10812.asp
You've read much about blogging and the blogosphere and you are beginning to become a believer in the power of the crowd in helping you get your message across. You've convinced your boss that you should spend a certain amount of your day blogging, researching the blogosphere and engaging those who would promote your services far and wide for no other reason than having an affinity for what good work you do. Great.
Measure the Internet, Map the Internet - Juice Analytics
One area we’ve been paying particular attention to recently has been the internet traffic for different web site categories.I was sitting next to Avinash Kaushik , one of the top web analytics bloggers out there, he works for Google and evangelizes Google Analytics (which I use) and analytics at large. I was one of the folks that prodded him into blogging, and took this example to show him how I was using MicroMedia (Twitter and Utterz to start with).
How does Google’s Analytics Evangelist measure his blog?
Data Mining: Text Mining, Visualization and Social Media: Reputi
Nathan Gilliatt writes about Reputica a media monitoring service which includes social media in its analysis. The system provides a reputation rating - the Reputica Rating - for companies (brands? products?).