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5 Essential Traits for Community Managers. Stuart Foster is a marketing consultant in the Boston area.

5 Essential Traits for Community Managers

He specializes in brand management, social media, and blog outreach. He authors a blog at Thelostjacket.com. Community manager is the new it position in social media. To establish hardcore communities of evangelists around your brand, you need to have one. However, what makes up a successful community manager? Some basic tenets and rules apply regardless of the company. 1. This is absolutely essential and cannot be faked with any amount of money, time and effort. Muhammad Saleem, community manager for Tip'd, recommends that you "Be incredibly patient and approachable and never lose your cool, ever. Muhammad is able to put the community's needs ahead of his own and maintain a calm and cool visage. 2.

It's great to push content and provide awesome information about your company to your community, but you need to provide more. 3. This is essential. This requires a time commitment. 4. 5. More branding resources from Mashable: Measuring the Effectiveness of Social Media. The dynamic Connie Bensen tagged me in a 'discussion meme' around the topic of how we can measure the effectiveness of social media campaigns.

Measuring the Effectiveness of Social Media

The meme has generated some fantastic conversations from severalsocial media experts. I want to stick to blogging, because that's probably where most companies go first. My view toward blogging is that you have to create value in order to get value. If you are wanting to utilize blogging to improve your company's bottom line, then 'me first' does NOT apply. And a great way to create value is to view your blog as a community-building tool. 1 - Is your web/subscriber traffic increasing? 2 - Are the number of comments per post increasing? 3- Are you tracking more links to the posts you write on the blog?

If traffic, comments, emails and links are increasing, these are signs that you are creating content that's engaging your readers. But please remember that so much of the growth of your blog is dependent on the amount of time you spend OFF your blog! Chipwrapper Blog.