Stuart Foster is a marketing consultant in the Boston area. He specializes in brand management, social media, and blog outreach. He authors a blog at Thelostjacket.com.
Measuring the Effectiveness of Social Media The dynamic Connie Bensen tagged me in a 'discussion meme' around the topic of how we can measure the effectiveness of social media campaigns. The meme has generated some fantastic conversations from severalsocial media experts. I want to stick to blogging, because that's probably where most companies go first. My view toward blogging is that you have to create value in order to get value.