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How the Availability of Information Impacts Marketing Spending (
Blog Apr. 1, 2013 | Share Multi-Platform Media Usage is Not a Zero Sum Game Conventional wisdom would suggest that in this age of media fragmentation, usage of multiple devices – TVs, PCs, smartphones, and tablets – would inevitably cannibalize one another. After watching hours of TV, the last thing you’d want to do is pick up your tablet, stare at another screen, and start surfing the web, right? But in a similar fashion... Read more