HOW TO: Measure Online Influence. Obsessed with the idea that Google doesn’t have the one right answer, in late 2008 Micah Baldwin joined Lijit Networks—his sixth startup—which believes each blogger has a right answer.
Influence is difficult to ascertain online. What about that guy on Twitter with 25,000 followers? Social Media Influencers are not Traditional Influencers. InShare7 Source Guest post by Damien Basille, follow him on Twitter | Read his blog As more and more brands are moving all of their ad spend online, defining how influence affects their return on investment is necessary and must be done as soon as possible.
Who do people trust? (It ain’t bloggers) The question many marketers are trying to answer now, is “Who do people trust?”
I’ve been spending more and more time pouring over data, medium usage, behavioral and preference data for clients, and am learning more and more about how humans behave on the web. So who do people trust? Three research studies indicate it’s peers, or people they know. And social clout from bloggers, or those with a lot of online friends ain’t it.