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Update : Several have suggested that this announcement is nothing new, ( See initial announcement in 2006 ) and upon further investigation (and a quick email exchange with the Facebook team) confirms this to be right. What’s new is that it’s now easier to do than before. Regardless, the awareness of this feature is low within the marketplace, and everything I write in the following still stands true. Consider this awareness raising, and more of these types of distributed web tactics to continue in 2008.
By VAUHINI VARA Social-networking Web site Facebook Inc. is quietly working on a new advertising system that would let marketers target users with ads based on the massive amounts of information people reveal on the site about themselves. Eventually, it hopes to refine the system to allow it to predict what products and services users might be interested in even before they have specifically mentioned an area. As the industry watches the Palo Alto, Calif., start-up to see if it can translate its popularity into bigger profits, Facebook has made the new ad plan its top priority, say people familiar with the matter.
The mobile network operator made its first foray onto Facebook just 11 days ago with the launch of a sponsored group dedicated to ‘The Battle for the UK's Favourite University'. The o2 Facebook group encourages students to generate 'noise' on behalf of their university by uploading photos and comments. The university with the most Facebook activity at the end of a 30-day period will win a £50,000 o2-branded on-campus party.
Web Strategist Connie Benson pointed out the Target Wal-Mart Sponsored group in Facebook isn’t getting a warm reception. As I cruised through the group, I noticed a much higher degree of interaction, amount of members, and community engagement. [Target and Wal-Mart have both deployed a Sponsored Group within Facebook, each deploying contrasting strategies with different results]
As we’ve suggested before, there is an underlying problem with many proprietary systems – such as Facebook – because information inside of them tends to get trapped. Information flows in but not so easily back out. This can be very frustrating for users who wish that the highly personal data stored in social networks could be transferred to other applications for other uses. Indeed, Google reportedly has plans to compete with Facebook by ending this frustration and providing a more open social networking platform.
Who's the most powerful person on Facebook? A new service purports to tell you. Marketing software company HubSpot, creator of the successful Twitter ranking site Twitter Grader , is expanding its tools to cover Facebook, providing a ranking of users on the popular social network. Facebook Grader serves up a grade out of 100 compared to all the other users of the service.
I read Kottke's post and his follow-up last week and the question he asks has been ratting around in my brain ever since. Is Facebook the new AOL? I've been debating his posts in private with a number of people and one of them, Jarid Lukin, the creator of the word freemium among other things, said the following to me: But, the bigger issue with Facebook to me is the reliance on the college market. I know they've opened up membership recently, but their user base is predominantly still college kids (and the TechCrunch crowd).
July 20, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study into U.K. social networking site usage by age of visitor, based on data from the comScore World Metrix audience measurement service. The study found that 29.4 million people accessed at least one social networking site in the U.K. in May, averaging 4.6 hours per visitor during the month, with Facebook.com ranking as the most visited social networking site. Social networking has become a mainstream online activity among all age groups, with 80 percent of the total U.K. online population having visited a site in the category in May. Penetration was highest amongst 25-34 year old Internet users, 89 percent of whom visited the category during the month, followed by 15-24 year olds (86 percent).
comScore has a report on the state of social networking in the UK, showing that social networking is a mainstream activity among all age groups, and the second online activity when it comes to time spent, behind instant messaging. Simply put: everyone is doing it, and they're doing it often. According to the study, 80% of users among all age groups visited a social networking site in May 2009, at least once, spending an average time of 4.6 hours there.
If you’re seeking stats from 2008, I’ve compiled them on this similar post of 2008 social networking stats. Update, now see the 2010 stats . Stats are important –but on their own, they don’t tell us much Stats on social networks are important, but I’m going to need your help in creating a community archive, can you submit stats as you find them? I’m often asked, “What are the usage numbers for X social network” and I’ve received considerable traffic on my very old post ( way back in Jan 08 ) of MySpace and Facebook stats, even months later. Decision makers, press, media, and users are hungry for numbers, so I’ll start to aggregate them as I see them.
I’m doing research around how different ages using social networks, communities, and virtual worlds by age, and will compile this list as it grows. I’m looking for established community sites that are mature enough to work with brands. There is already so much coverage on mainstream social networks like Bebo, MySpace, Facebook, and LinkedIn that we forget about the other smaller niche networks. First, understand technographics (how ages use social media 18+) by accessing Forrester’s profile tool , available for free. If you know the demographics for any of these, please leave a comment.
Many brands are considering it, some have done it. Done what? Marketed on social networks (Facebook, Myspace, or private label social networks). Why? Social Networks are attractive because consumers are connecting with other consumers and the trust tends to be higher. Secondly, there’s a tremendous amount of buzz from the media for this newest form of marketing.
Social Networks are widely accepted to be the latest evolution of online communications, tracing a line back through instant messaging, webmail, chat rooms and bulletin boards. Now that we’ve had a little more time and perspective on how they are used, we’re starting to see a few differences between how social networks are used for online communication and previous forms of online communication. I can think of three primary differences: Stages for Performance.
Two interesting posts recently address the issue of the number and strength of online relationships within social networks. Andrew Chen notes that friendships are complex : …friendship networks are actually very complex, and are poorly approximated by the “friends” versus “not friends” paradigm, or even the “friends”, “top friends”, and then “not friends” paradigm… … in fact, once you have this social map drawn out, one of the most interesting questions you can ask people is how they figure out in what situations they should: * call someone * text someone
I just spent the last two days exploring nearly all aspects of Facebook with 100 brands, marketers, widget companies, and developers at Seattle’s Web Community Forum (with a focus on Facebook) . Some have had success (some were strategic…others were in the right place at the right time), but many are trying to make sense of what to do. But what does it all mean, what’s the big takeaway? A few high-level themes that I observed: 1.