Marketing. The Four Tenets of the Community Manager. SummaryThe budding Community Manager industry holds 4 tenets; these values resonate as a common thread within the role.
The include community advocation, brand ambassadorship, online communication skills, and product requirements gathering and improvements. Methodology Recently, I’ve been doing some research on the Community Manager role, which is appearing at most brands that take online communities and communication seriously. This was a role I had this role at Hitachi Data Systems, and many of my friends and peers have this role around the industry, and I’ve written about it extensively. 16 real job descriptions I put out requests on Twitter, blog and email to get submissions, as well as scoured the public job listings and I’ve reviewed 16 job descriptions from companies ranging from LinkedIn, Buzz about wireless (Sprint), Vancity, Communispace, Imagination Corp, Microsoft, Flock VMware, GamesforChange, Disney, ACDsee, Dogster, SimplyHired, Yahoo, and many others.