Twingly. Groundswell (Incorporating Charlene Li's Blog): São Paulo, By Josh Bernoff São Paulo, Brazil is the center of much of the business activity in South America's largest economy, and a very intriguing place to visit. I spent a week, in part to participate in JumpEducation and IDG's Digital Age conference, which also featured Martin Lindstrom and John Batelle. Some observations, not all associated with groundswell-type stuff: CEOs here want to blog. Some Brazilian companies are leaders in doing well by doing good. Watch for the next stage in the Brazilian Internet phenomenon. This is a city of incredible contrasts. I may have seen one of the world's great bookstores. I may also have seen some of the world's worst drivers. Finally I'll leave you with this little picture, which was taken in the lobby at Abril, the media company where I gave a speech.
Tags: Sao Paulo, Brazil, Natura, Orkut, ABN AMRO, Livraria Cultura, bernoff, Forrester Research, Groundswell Add to del.icio.us. Mashable! - The Social Networking Blog. Will Wal-Mart’s newest Blogging Initiative Succeed? An interview. Special Notes: I had previously published this post, but there was a mixup with the announcement dates and removed it. Detail here. Social Media for Corporations: To build a better worldI’m somewhat sympathetic to large brands launching social media programs, having done it at Hitachi, and I stayed close to Dell during their launches, but I’ll have to admit, Wal-Mart/Edelman have had two major failures and it’s current Facebook initiative isn’t going as one would hope.
SituationFor many of us social media folks, Wal-Mart is a case study for doing it wrong, from Astroturfing fake consumer blogs, to launching a MySpace clone that closed after 10 weeks, trust is certainly not there. All of the above is what I told Edelman folks who were reading my blog and interactive me in Facebook. They let me know that they are helping their client Wal-Mart launch a new blog, one that is to be transparent authentic, and written from actual Wal-Mart employees. “Why Blog?” “What concerns do you have?” DISQUS Comments | Powering Discussion on the Web. Website Magazine - Free Web Site Trade Publication Internet Merc. Missing The Social Media “Target” The Viral Garden.