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Three hundred aggregators started paying attention on June 4th 2007. The survivors of the broker battle called the war Judgement Day. They lived only to a face a new nightmare, the war against the direct insurers. On the day in question, Direct Line began an above-the-line advertising campaign specifically set up to slam price comparison websites. In a bold move, Direct Line (who refuse to appear on price comparison or aggregator websites) decided to go on the attack. Not a great surprise considering how the brand launched into the personal insurance market.
Another product that aims to simplify your digital lifestyle is launching today. Give Fuser access to your email and social networking accounts, and the website will organize all of the messages from those accounts in one place so you don’t have to bounce back and forth between multiple interfaces to handle them. Fuser is still in beta and I ran into a few glitches while testing the site, but it certainly has promise. You can pull in accounts from any IMAP or POP email service and the social networks MySpace and Facebook . Once you have loaded your accounts, messages from all of them appear in one collective inbox.