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http://www.thinkbox.tv/server/show/ConCaseStudy.758

Pot Noodle Mine : Case Studies : Resources : thinkbox

Background As part of Pot Noodle's important re-positioning earlier this year Interactive advertising was highlighted as a pertinent platform for extended communication with their primary 'Food is Fuel' consumer.

http://www.techcrunch.com/2007/11/07/the-facebook-ad-backlash-be

http://techcrunch.com/2007/11/07/the-facebook-ad-backlash-begins/ Within hours of Facebook’s announcement of its social advertising plans , the backlash began.
One of my consumer internet predictions for 2007 was that social network widgets would find a business model.

Is there really an advertising model for social networks? « Ligh

http://lsvp.wordpress.com/2007/10/08/is-there-really-an-advertising-model-for-social-networks/