Creating a B2B Marketing Plan [infographic] Many Business-to-business (B2B) companies are already successfully getting great results using digital marketing tactics like SEO, PPC, landing page creation, social media and email marketing linked to a CRM marketing automation or a simple email autoresponse system. But often, B2B organisations are not getting the most from today's marketing since they don't have a planned approach based on an integrated inbound marketing plan. To create an infographic showing the latest research on how companies are using inbound marketing, we've researched how B2B companies are using digital marketing.
The results across different studies show that while many companies are delivering brilliant results, many could do more. Our updated infographic shows a planned approach based on our B2B marketing planning guide written by Rene Power and I. We originally published a similar infographic back in 2012, and this update has the latest B2B marketing stats to inform your 2016 B2B marketing plan. The anatomy of content marketing: the heart of online success. Take a closer look at the ContentPlus infographic The Anatomy of Content Marketing: the Heart of Online Success. What is content marketing? Is there a definition for content marketing? And how does content marketing work? Content marketing: A way of creating and sharing content to promote an idea, engage an audience and spur them to action. It’s an integrated, targeted approach to marketing with quality content at its heart. In short, content marketing is the best way to let your target audience know who you are, how your products and services can benefit them, and to encourage them to buy from you.
ContentPlus explored this concept in our new infographic entitled The Anatomy of Content Marketing: The heart of online success. Content is king – or rather, quality content is king – as it drives all online interaction. Heart → Brain = Content serves thought leadership Heart → Eyes = Content improves visibility Publishing quality content will get you noticed. Marketing Data & Digital Strategies. Content Marketing Skills: 50 Things Every Content Marketer Should Know. Fancy yourself a content marketer, or want to become one? Here’s a big fat content marketing skills list and tactics you should know before you apply for that content marketer job or update the title on your business cards. Help yourself by highlighting the right marketing skills needed for your resume.
How to Create Compelling Content in 2013. 42 Content Marketing Ideas for 2013. A Consumer Content Marketing Conundrum on Brand Content. Incorporating Influencers in Content Marketing Strategy. Content Strategy: 7 Marketing Trendsetter Tips for 2013. Develop Content | Marketing Strategy. Get Buy-In for Content Marketing: 3 Key Steps. Content marketing strategy: an A-Z guide to success. Content marketing is currently battling ‘big data’ and ‘responsive design’ for the hottest digital marketing phrase of the year. Yet the truth is that while the label has grown in popularity, the notion that content marketing is new is something of a curve ball. Many brands have been producing regular content for many years, and already appreciate the value of blogs, surveys, whitepapers and videos.
They understand the power of content and understand how it can attract the right kind of attention. But what is new is that content marketing roles are being created, and teams are being restructured. Content is becoming more tactical as a result. I see content marketing is a kind of umbrella term for five disciplines: editorial, marketing, PR, SEO and social. It is the glue that bonds these things together, and a predefined content marketing strategy can help these teams to focus on long-term goals. Audience Define your target audience before you start to produce content. Branding Content Focus. Six content marketing trends to watch this year. The importance of Content Marketing across business sectors and organizations of all sizes continues to grow year over year.
When we surveyed marketers in October in association with Outbrain we found 90% of respondents believing that it will become more important over the next 12 months. Here are six content marketing trends to watch in the next 12 months... Newsjacking Popularized by a best-selling author on PR and marketing strategies named David Meerman Scott, “newsjacking” is “injecting your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.” To me, this means paying attention to Google search trends and news of the day for your industry so that you can join in on any online conversations happening across social media and direct people to your product or specialty if appropriate.
Some other companies take this concept a heck of a lot further however. Now serving: Influencers It started with Klout. Curation and aggregation. 3 Google Keyword Ranking Tool Tips for Content Marketing Visibility. Keyword Selection Strategies for Content Marketing Success.
Ramp Up for 2013 with 64 Content Marketing Essentials. Content Marketing Templates.