How Bitcoin is Driving Digital Innovation in Entertainment, Media a... Brands' Organic Facebook Reach Has Crashed Since October. 2014: The end of the beginning for digital advertising – by IAB CEO Guy Phillipson. Guy Phillipson, CEO of the Internet Advertising Bureau UK, offers his take on the shape of things to come for digital advertising in 2014.
Ours being a data-obsessed age, there are numerous statistics which reflect the magnitude of digital media, both from a consumer and advertiser perspective. UK citizens have an insatiable appetite for the internet, and online shopping activity during the holiday season in 2013 certainly reflected that. According to Experian, 26 December 2013 was the biggest online retail day ever seen in the UK, with British consumers spending 17 million hours on Boxing Day browsing on smartphones and buying on tablets.
Are You Prepared for Big Changes Within Facebook Advertising Platform? Even though the year is just starting, we’ve already seen a lot of movement around the ads platform and have read quite a lot of new announcements!
One of these stories — if you’ve been following news around Facebook Ads over the last few weeks — is the cancellation of their (controversial) part of ad inventory: Sponsored Stories. In essence, Facebook is cutting down almost half of its ad types. However, we can’t really talk about “the end of an era” for Sponsored Stories, as Facebook plans to include the most important part of Sponsored Stories into already existing ads — social context! Bigger Picture and Implications for Advertisers.
Which Social Engagement Metrics REALLY Matter. It goes hand-in-hand with our belief that getting better (optimization) is all about having actionable metrics.
Monitor them correctly and they’ll take you to the top; however, ignore them at your own peril. Gamification : digital marketing entertainment. State of Digital Marketing in Asia 2013. 3 Social Trends For 2014. The State of Social Advertising 2014. Socialbakers surveyed over 500 marketing professionals, spanning 82 countries and 20 industries to better understand where social media is heading in 2014.
Six Spaces of Social media — A Brief History of Attention. [This is a post originally written back in 2007 (!)
How Olympic athletes are engaging fans on Twitter. Sports: There were over 2.2 million... Stats and bits. 10 Reasons Why You Should Take Notes From Buzzfeed. Buzzfeed has risen to global fame with its dangerously addictive formula of funny gifs, breaking news, interactive quizzes and legendary lists.
Not only are they a social influencer in the U.S., their UK site alone now sees 16 million monthly users, which accounts for almost 10% of BuzzFeed’s global traffic. (click to tweet) Some of the most popular and highly shareable content seen throughout social media comes from BuzzFeed. With their ability to tap into trending topics at a moment’s notice and craft content in a uniquely relatable way, BuzzFeed has quickly become a key social influencer around the globe. If you want to have your content shared, take a page out of BuzzFeed’s book. Luke Lewis, a former Editor of NME.com and now current Editor at UK BuzzFeed, shared some advice for PR pros at a recent Gorkana event in London: 1. 2. 3. 4. 5. 6. The Mobile Only Internet Generation. Velocity 2012 - Taming the Mobile Beast. Mobile Malaysia - ahead of the south-east Asia pack. Webmarketing123 state of digital marketing report 2014.
Impact of digital technology on audiences and institutions. Social media redefining what it means to 'Like' a movie. Social media has the power to make or break a movie before it even hits the theaters.
As the past year has shown, spending millions promoting a movie doesn't guarantee a strong box office. '47 Ronin,' need I say more? To engage the movie-going public, studios are turning to social media. A typical promotional campaign is expensive. According to BBC News, "This can often amount to 50 percent or more of the original budget. " As the cost of producing a movie escalates, the amount spent on marketing can run into the tens or hundreds of millions of dollars. The hobbit the Unexpected journey by Rosie Ram on Prezi. ‘We Want It To Be a Soulful Cash Grab’: How Lego Created Arguably the Greatest Piece of Branded Content Ever. It’s been number one at the box office since it hit theaters.
Internet TV was the big loser on Oscar night. One of the biggest nights in American television was essentially unwatchable online, as technical problems marred various live streams of the Oscars and highlighted the huge gap between internet TV’s promise and its glitchy reality.
People in the United States reported widespread issues loading ABC’s live stream of the 86th Academy Awards on the network’s website and mobile apps. Complaints abounded on Twitter. Those who were able to access the feed said it frequently cut in and out, buffered, or lost audio. Canadian broadcaster CTV’s live stream suffered similar problems, for the second year in a row. ABC had already restricted online access to subscribers of certain pay television services in a limited number of cities.
ABC's Oscars Streaming Outage Shows Web Limitations for TV Networks. The reach and impact of Oscars 2014 Tweets. We typically share the number of Tweets sent during, and about, TV programs and events like the Oscars®.
Activity metrics don’t tell the whole story, though. This time around, we want to share a deeper analysis about the global reach and impact of Oscars-related Tweets. There were 3.3 billion impressions of #Oscars Tweets.Tweet. TV - The New Digital Frontier. TV: The impact of tweeting with photos, videos, hashtags and links. Each Tweet represents an opportunity to show your voice and strengthen the relationship with your audience. To help give insight into what resonates most with followers in specific verticals, we analyzed the content of millions of Tweets sent by verified users in the U.S., looking at the numbers of Retweets that included specific hard features mentioned below. New insights on how followers benefit small and medium-sized businesses. Last month, we released an interactive desktop example to illustrate the impact that a single follower can have on your business. Now, a recent study further supports that illustration and offers new insights about the value of Twitter followers for small and medium-sized businesses (SMBs).
We partnered with research firm DB5 to survey 1,000 active U.S. Twitter users who currently follow SMBs. We think the results, along with previous research, help paint a more complete picture of how followers can benefit SMBs. Our key findings are included below, and you can also download the full white paper here. Followers develop a higher affinity towards your business.When someone follows you on Twitter, you gain an opportunity to interact with that person over time. A Scandal-ous night on Twitter. You Won't Believe How Big TV Still Is. As the upfronts approach and the NewFronts try again to imitate them, expect to hear a lot about the twilight of traditional television with the rise of digital video.
But don’t believe it. A new study from Nielsen reveals the depth and breadth of both universes, and comparative viewership numbers aren’t even close. The study, conducted with ad targeting firm Simulmedia, contains plenty of insights, but among the most striking is the size of either industry. The Future of TV. The Art of Transmedia Storytelling - Building Storyworlds across Pl... TV x Twitter: New findings for advertisers and networks. People love to watch TV with Twitter. During recent events like #SuperBowlXLVII with over 24.9M Tweets about the game and halftime, or last season’s finale of “Pretty Little Liars” with a record-breaking 1.9M Tweets (as measured by Nielsen’s SocialGuide) it’s clear that TV and Twitter are better together. In addition to the fun and excitement of second screen experiences for audiences, marketers and networks also benefit from the power of TV and Twitter.
Recent research we’ve commissioned has led to three compelling findings: 1. #hashtags in TV ads drive positive brand conversation. To analyze the impact of hashtags in TV ads on Twitter earned media, we studied more than 500 television commercials in the consumer electronics category. We found that hashtags drive significantly more earned media for brands.