Email and Social Media Marketing Best Practices. Planning Ahead - iContact Email Marketing Guide. Topic 2Basic Rules Let these simple rules be your guide to success.
Everyone knows rules are meant to be broken. But you should try to stick to these rules as closely as possible in order to help your email marketing be more successful. Rule 1: AKA The Golden Rule: Respect your subscribers. Subscribers made the decision to let you talk to them. Rule 2: Be concise. Don't waste their time — respect it. Rule 3: Make it matter. Make sure the content of your email is pertinent to your customers. Common items to include in your emails are: Latest news Helpful tips Special offers Surveys and polls Promotional material Rule 4: Be interesting. You have an encyclopedic knowledge of your business. Make your audience feel special. Outline key information you want to provide to help you stay on message. Social Media Marketing Guide. Getting Started with Social Media Marketing Learn more about social media marketing before you post your first message.
Want more? Check out our well-stocked library of social media marketing resources below. iContact su Facebook. Adding the Facebook Like Button to Your iContact Emails. Written By: Peter Ghali, iContact Product Manager This is the 3rd blog post in the series on iContact and Social Media.
One of the most important aspects of social media is the fact that is social. It is people communicating with their friends online and sharing their personal interests. You are more likely to trust a friend than trust a business trying to sell you something. In fact, according to Nielsen, 90% of people trust the recommendations of their Facebook friends. Now, iContact is sharing a way to foster positive conversations about content in your email through the Facebook Like button. Without further ado, here are the steps: Download the Like button from Facebook or you can just grab this button here: Upload the image to your iContact image library. That’s it! Once you click the Like button, you’ll see:
Add an iContact Email Newsletter Sign-Up Form to Facebook. Original Post Written By: Greg Hyer.
Small Business Growth Kit. Email Marketing Simplified. 10 Email & Social Media Marketing Strategies for 2012. Written By: Penny Ashley-Lawrence, iContact Manager, Enterprise Services The holidays have come to a close and new years resolutions are in full swing!
Fulfill your resolution about amping up your email and social media marketing strategies with these helpful tips. Plan for 2012 Now Pull out a calendar or a white board and plan your strategy for the entire year in January. Start with major holidays or events and then move on to creative events like your founder’s birthday, your website’s anniversary or even something fun like National Coffee Day. Marry Email and Social Ask for emails in your social properties and talk about your social properties in your email. Ask Three Times On your website, ask for an email address 3x. Find Social Media Advocates, Not Fans A fan likes you on Facebook or follows you on Twitter, but an advocate TALKS about you. Create a Community Don’t think of social media as a billboard, think of it as a cocktail party. Use Video in Email Ask Your Customers Split-Test Images.