5 Ways to Measure Facebook Fan Base Engagement Against Meaningful Baselines. How to Measure the Engagement Rates of Facebook Content. Photos draw greater rates of engagement than any other type content posted in Facebook, according to a recent study conducted by Web Liquid. The statistics are interesting in that they confirm what most marketers have known for a while — more dynamic content leads to greater levels of engagement. However, it’s not safe to assume these statistics can be applied to all pages. The digital marketing agency reported the following engagement rates for the four types of content most commonly posted in Facebook pages: Photos: 0.37 percentVideos: 0.31 percentText: 0.27 percentLinks: 0.15 percent These numbers represent a general reaction to content, but they’re sure to differ from page to page. The only way for an organization to measure the engagement levels of content by type is to actually go out and measure it.
Here are five simples steps to replicating the Web Liquid study with data of your own: 1. The online data Facebook displays is great, but the good stuff is in the download. 2. 3. 4. 5. Measuring Facebook Engagement Across Competitive Pages. Measuring Facebook with Engagement. Recently, we posted a few items on the Travel 2.0 blog in reference to the idea of a Facebook Engagement Rate. First, our presentation on Facebook Measurement ‘ Measuring the Impact of Facebook ‘ and our recent post ‘ The One Facebook Metric You Should Be Measuring .’ The response from the presentation / article has been tremendous. Which has lead to a follow-up question: Measuring Facebook with Engagement First, some ‘rules’ about the metric: Your percentage will be unique to your Facebook page.
Comparisons or benchmarking between competitors is not recommended due to the scale / fan differences inherit with Facebook. Use the metric as an internal benchmark of Fan Page health. Combine the Facebook Engagement Metric with overall Lifetime Likes for a clear picture of Facebook success. Okay, enough rules, let’s look at an example from a current Travel 2.0 client. As you can see on the graph above, we have our total Lifetime Likes (‘fans’). Ah, not so good. Quality over quantity. Why Is Facebook Insights Not Working.