Legal | Marketing Resources, Inc. Sample Contest Rules for Sweepstakes, Giveaways & Online Contests. Summary Online video contests can be an amazing way of leveraging user-generated content to generate brand awareness, buzz, and website traffic. Online video contests are gaining traction with major brands - including 1-800-Flowers, Converse, Red Bull, Nike, Diesel Jeans, Mountain Dew, Coors, Sony BMG and, others. Prizes are usually offered to encourage participation. You can also give away your own company's products to everyone who spends time creating entries for the contest. Will Video Contests Work for You? First, which kinds of brands make sense for experimenting with an online video contest? When asked, interactive marketers indicated that an online video contest works best for a company with a specific demographic and with a Web savvy audience.
Consumers who truly identify with your brand are the ones who will take the time to create videos for a contest. Brands with audiences active in social communities, such as YouTube, MySpace, Facebook, CreativeCOW.net, and the Yahoo! Products – Strutta. Facebook Promotion Guidelines, DECODED. The first 5 people to comment score a pair of shoes! Fill in the blank to enter to win a $50 gift card! ‘Like’ this post and you might win! Facebook wall promotions: They’re easy to set up and enter, in-the-moment and exciting to participate in, which are undoubtedly a few of the reasons why many brands continue to coordinate them. Unfortunately, they also completely disregard Facebook’s promotions guidelines and run the risk of page termination at any moment.
What I can’t figure out is: Do brands know this and run them anyway, hoping to fly under the radar? Well, if you’re reading this post, consider yourself now in the know. 1) What a “promotion” is According to Facebook, “any contest, competition, sweepstakes or other similar offering” is a promotion. Decoded: If you intend to pick a winner, you’re running a promotion—and therefore have to follow the rules. 2) What you need to acknowledge This is guideline #2. A complete release of Facebook by each entrant or participant.
Connect: Woobox - Sweepstakes, Coupons, and more for Facebook Pages & Twitter. How To Run Competitions On Facebook By The Rules.