What Time of Day is Engagement for Social Marketing Best on Facebook? Twitter?: The ColderICE Monday Morning Infograph - ColderICE: Ecommerce Social Business | ColderICE: Ecommerce Social Business. Top 15 Facebook Brand Pages by Engagement Rate [Socialbakers Pro] Today, we have compiled the list of the TOP15 most engaging brand pages on Facebook, check it out! For many marketers, Engagement Rate is already one of the top stats to monitor in social media. Socialbakers now monitors Engagement Rate both on Facebook, and on Twitter. The way Socialbakers Engagement Analytics Pro calculates Engagement Rate is that we take the number of interactions to a post (likes and comments) and divide it by the number of fans = and you get an Engagement Rate for 1 post, and when you divide that by the pages posts, you get the average Engagement Rate.
We have prepared the list of the top 15 Facebook brand pages by Engagement Rate, which you can see in the table below. Many of these brands already used Socialbakers Analytics Pro to measure themselves. Especially big brands with multiple international and local Facebook profiles. Why use Socialbakers Engagement Analytics Pro for your pages? 14 Ways New Facebook Betrays Small Business | facebook. How Facebook's Page Timeline transforms Marketing into Social Behavior.
How To Use Facebook Metrics To Give Your Audience the Content They Want Most. Links to original infographic This post covers some simple techniques to give your fans the content they want most and inspire more engagement. Many times we’re on the hunt for the tips of what to do and when we find them, we just implement them. But how do you know if those tips are producing results?
To get more impact, you need to do some measurement to help you continuously improve and get more ideas about what to try next. This posts offers some tips on how to use measurement to share content on Facebook that your fans really, really want. You’ll enjoy more visibility, more interaction, and more conversions. I found this wonderful infographic that takes you through the process of setting goals, making them measurable, picking your metrics, and making decisions based on your data. Facebook analytics programs like Insights, Edgerank Checker, and Simply Measured free reports give you tons of data points. Reach Virility Content Analysis of Comments on post and shares 1. 2. 3. 4. 5. 6. Facebook Posts for Massive Engagement. One of the questions I get asked all the time is, “How do I create more engagement on my Facebook Page?” Creating consistent conversation on your Facebook Page is anything but easy. To help you with this challenge, I’ve compiled a few actual Facebook posts from different Pages that have created genuine engagement.
These posts are the real deal. Each post uses a specific strategy that you can model to start eliciting more engagement on your own Facebook Page. Below are 5 types of posts that solicit massive engagement. Here’s the great thing. Pat Flynn's easy call to action included with the quote added instant massive engagement to his Facebook Page. The strategy here is all about asking for the action. LittleFriendsPhoto know their audience well (fanatic dog lovers!) The strategy here is to combine the “fill in the blank” strategy with specific content that’s fun and will grab your fans’ attention. Lewis often solicits the opinions and thoughts of his fans as he's creating new content. 101 examples of f-commerce. I’ve previously ranted a bit about how Facebook is driving forward a large element of social commerce, but I’ve always found that it helps to provide evidence for any argument.
Consequently, I’ve compiled a rather large list of companies who are using Facebook to sell products... Some were pop-up stores, PR stunts or specific campaigns and not all of them involve direct transactions through Facebook. Some use the API to pull through stock inventories on their Brand Pages, with others taking this further by allowing sign-ins to their checkout, following this. I imagine that some people will argue that this isn’t pure f-commerce, but it should be acknowledged that these examples were actively trying to make commercial sales using Facebook’s platform... which in my opinion, falls firmly into the commerce-through-Facebook camp. Notably though, as a general rule, the examples I've selected don't have static pages which redirects the user to a separate e-commerce website. But onto the examples!
15 Case Studies to Get Your Client On Board With Social Media. Jonathan Rick is a social media strategist in Arlington, VA. You can follow him on Twitter @jrick and read his blog at JonathanRick.com. In business, definitions are everywhere. They’re your first line of defense in mission statements, job descriptions, expense accounts, statements of work, accounting principles and the like. If you fail to define the parameters and jurisdiction of a tool or concept, you’ll be left with U.S.
Supreme Court Justice Potter Stewart’s famous but ultimately vague application: "I know it when I see it. " Understandably, the plague of ambiguous definitions is why a plethora of pundits have sought to corner the elusive term “social media” within the scope of the dictionary. For instance, Booz Allen Hamilton defines the phenomenon as “electronic tools, technologies, and platforms.” In order to sell the field that everyone is talking about, but on which few can illuminate, we first need to reframe the conversation.
Marketing Solutions. Scoop: Facebook To Speed Up Biz Analytics Tool Insights To Report In Real-Time. Facebook’s analytics tool Insights will soon begin showing Page performance data in real-time or near real-time rather than on average 48 hour delay, according to our sources. Work on preparing for the switch to real-time reporting is apparently the cause of recent atypically long delays of 4 days or more, chronicled by one-off website WhyIsFacebookInsightsNotWorking.com. Impressions, reach, negative feedback, “people talking about this”, and demographics of engagers could all start showing up live in the graphical Insights interface as well as the API. Real-time data reporting in Insights could give businesses the understanding necessary to drive higher ROI, which could attract more brands and advertisers to Facebook in the lead up to its IPO.
[Correction: This article originally stated that real-time Insights would be announced at Wednesday's Facebook Marketing Conference in New York City. [Update 2/29/12: Our scoop was right one the money, Facebook confirms. How To Invite ALL you Facebook Friends at Once to an Event. Facebook Creates, Removes Restriction on Landing Page Tabs. In an unannounced move yesterday, Facebook began requiring Page owners to have at least 10,000 fans or pay at least $25,000 in advertising in order to set application tabs as landing pages.
But now it has reverted to letting anyone set a tab as a landing page, following widespread dissent. [Update: A new statement on the change, from Facebook: As of last night, we've removed the recently-added authentication requirement for setting custom landing tabs on Pages. The requirement was instituted as part of a Pages quality initiative, and we apologize for the inconvenience this caused to our developer and business community. We are re-investigating the situation, and will not make any further changes without first giving our community standard notice and lead-time.] Pages are used by businesses large and small to reach Facebook users, and come with a variety of customizable features. BrandGlue‘s Jeff Widman quantifies the effect: Facebook Timeline for brands due end of February: here’s how to prepare.
[Update 1st March] Facebook rolled out Timeline for brands on a preview basis on 29th February, with a mandatory switchover from Pages to Timeline on 30th March. Check out our video demo below with tips on how to make the most of the new format : The arrival of Facebook Timeline for brands has been very on and off, but it looks like it will finally arrive at the end of this month, to coincide with a Facebook marketing event in New York on February 29th.
As with any changes Facebook makes for brands, you're unlikely to get much warning before the switchover and may find yourself adjusting to the changes as you go, while all your fans can see what's happening. Many brands were affected by the switch to https connections to apps for example, or the pixel width of tabs being adjusted. So while we wait for the arrival of Timeline, even though we won't know exactly what it will look like, follow some of my tips to help prepare. Decide your timeline of events Get your admins in order. How To Get More Likes And Comments On Facebook. Here are some facts that might surprise you: Most fans never return to a page after they like it.Most posts by pages are seen by less than 10 percent of their fans.Many fans will never see your welcome tab.When fans create new posts on your Facebook page, other fans don’t see them.
Those facts run counter to most people’s assumptions. They go to their fan page a lot, so they think their fans do, too. They assume that all their fans are seeing all their posts, which we’ve already discussed. They also assume their fans are seeing posts made by other fans to the page’s Wall. In fact, fans experience Facebook through their news feeds. How does it guess what you’ll be interested in seeing? When fans no longer see your posts, it’s much harder to get them back. I was fortunate to get into a beta test program with the Facebook page analytics service PageLever and speak to founder Jeff Widman. Think about what this means: at those levels, pages are reaching: 3,000 fans25,000 fans100,000 fans.
Facebook Timeline for Pages - Coca-Cola Testing Now? Facebook’s Timeline design for Pages is coming very soon! As mentioned in this post, rumor has it that Facebook will be announcing Timeline for Pages at the first ever Facebook Marketing Conference on February 29th in NYC. (The conference is invite-only, but save the date as the event will be livestreamed! Details here.) Mockup - Coca-Cola Facebook Timeline Brand Page (as featured on Mashable.com) The buzz is building about the imminent announcement of this much-awaited feature. I’m certain the new page design will have the attractive large cover image. As for when the rollout will happen, my guess is that major brands and large businesses will get the new design first, and after that it could take two to three months before all pages have access to the new Timeline format. Image credit: Coca-Cola Facebook Timeline Brand Page by Ryan Kennedy, as featured on Mashable.com.
Meanwhile, check out this cool discovery — it appears that Coca-Cola is testing its new Timeline Brand Page! 1951?? Facebook groups get Timeline-like cover photos. Facebook groups get Timeline-like cover photos Some Facebook groups now have cover photos, making them more consistent with the new Timeline design. The default image is a collage of the group members’ profile photos, which link to individual profiles. The image is slightly transparent, but colors are restored when a user hovers over it. We’ve heard that any member has the option to change the cover photo, though we haven’t been able to test this ourselves.
It is surprising that non-admins would be able to change the image, but there may be a setting that allows or disallows this. [Update 2/23/12 9:06 a.m. - We've been able to interact with the new group design ourselves and have not seen the option for non-admins to change the cover photo.] The group’s Wall has not been changed to the Timeline format. This is the first instance of Timeline-like features being added to another area of Facebook. Facebook has not provided details how or a date for when pages will be redesigned.