11 Gorgeous (and Strategic!) Facebook Landing Pages from Nonprofit Marketing Stars. So your organization has officially entered the 21st century by creating a Facebook Fan page. Good for you. If you are like many nonprofits, Facebook will become one of the top drivers of traffic to your website. And that’s where you want folks to contribute, take action, and join your e-list, right? Yes. But some savvy nonprofit marketers have figured out that spending a few dollars on a graphic artist ($50-$125) to create a custom Facebook landing page is a terrific investment that helps engage folks a few clicks sooner than traveling to a website. It requires a tiny bit of HTML knowledge, and changing your default wall setting so newcomers on Facebook see your custom page first.
These nonprofits caught my eye with eye-catching graphics and savvy marketing via their Facebook landing pages: Newbies to the Share Our Strength or One Facebook pages are plunked right on their “Sign the Pledge” tab–clean and eye-catching, and an easy list-building strategy. New to Oceana on Facebook? How to overcome your boss’ objections to using Social Media | MackCollier.com. In the last post, we talked about some ideas for selling your boss on why your company or organization should use social media. But if you are having to ‘sell’ the boss on social media, that probably means she is skeptical, and probably has a set list of reasons why she does NOT think social media is a good option.
You need to address those concerns head on, and here’s how to tackle the objections you are most likely to hear: 1 – We don’t have time for social media. Social media is a big time requirement, but most companies don’t have to start from zero. Often, you can take existing content and repurpose it for your blog or even Twitter and Facebook presences. 2 – Social media wouldn’t work for us, since no one is talking about us online. Think about it, if you are a big brand, then part of your social media efforts involve monitoring and responding to hundreds if not thousands of daily brand mentions online. 3 – Our current marketing efforts are just fine. 7-secrets-of-social-media-conversion-infographic.png (PNG Image, 930x1948 pixels)
Email's New Role In a World Gone 'Mocial' Author: Loren McDonald Source: Two years ago or so, you might have heard marketers express comments and questions like the following as they tried to understand the changes coming to digital marketing: "@LorenMcDonald: Trying to figure out this Twitter thing: Is it a fad or the next big thing I have to deal with? ""So, a few hundred million people are on Facebook, but what do people posting party pictures have to do with marketing? "" Today, the future is much clearer. Facebook Marketing in Six Steps: How to successfully manage your fan page. So, you have a Facebook Page for your business. Check! You even have a couple of people “liking” it already (mostly friends and family).
Check! It might also have your blog posts or website updates automatically appear on its wall. Great! But what now? Why aren’t your revenue charts spiking to the ceiling?! Managing a Facebook Fan Page takes more than that. In fact, after making yourself familiar with few basic rules and getting the feel for your Facebook audience (since every industry and offer or product you want to promote is totally different), half an hour of daily Facebook management is all you need to maintain the flow and eventually stimulate conversion. 1.
No doubt, Facebook is the hottest social media channel. A. As much as you would like to contribute to your fan’s arrival of a new puppy, baby shower news or their latest weekend getaway, leave it to them or their friends and concentrate on giving what you specialize in instead. 2. 3. Respond to questions or concerns. 4. 5.