Social Media
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So your organization has officially entered the 21st century by creating a Facebook Fan page. Good for you. If you are like many nonprofits, Facebook will become one of the top drivers of traffic to your website. And that’s where you want folks to contribute, take action, and join your e-list, right? Yes. But some savvy nonprofit marketers have figured out that spending a few dollars on a graphic artist ($50-$125) to create a custom Facebook landing page is a terrific investment that helps engage folks a few clicks sooner than traveling to a website.
11 Gorgeous (and Strategic!) Facebook Landing Pages from Nonprofit Marketing Stars
In the last post , we talked about some ideas for selling your boss on why your company or organization should use social media. But if you are having to ‘sell’ the boss on social media, that probably means she is skeptical, and probably has a set list of reasons why she does NOT think social media is a good option. You need to address those concerns head on, and here’s how to tackle the objections you are most likely to hear: 1 – We don’t have time for social media.
How to overcome your boss’ objections to using Social Media | MackCollier.com
Two years ago or so, you might have heard marketers express comments and questions like the following as they tried to understand the changes coming to digital marketing: Today, the future is much clearer. For me, it's a concept I'm calling "mocial": the convergence of mobile/social/local/email, driven by a few key trends: These and other trends are opening opportunities for email to increase value in the marketing ecosystem.
Email's New Role In a World Gone 'Mocial' | Email Institute
Facebook Marketing in Six Steps: How to successfully manage your fan page
So, you have a Facebook Page for your business. Check! You even have a couple of people “liking” it already (mostly friends and family). Check! It might also have your blog posts or website updates automatically appear on its wall. Great!