Emailexperience. Email Experience Council. Transactional Email Messages – Get Yours In Shape for the New Year. Have you decided on your New Year’s resolution yet?
Let me guess, it includes shedding a few pounds, getting more exercise, making healthy eating choices, etc. Here’s another thing that needs to get into better shape: your transactional email messages program. Transactional emails are any messages that are sent in response to a customer transaction – things such as payment receipts, order confirmation, shipping information, delivery updates, etc.
What’s great about transactional emails is that they get opened and read at a much higher rate than typical email messages. Call to Action Buttons: Examples and Best Practices - Smashing Magazine. Advertisement Call to action in web design — and in user experience (UX) in particular — is a term used for elements in a web page that solicit an action from the user.
The most popular manifestation of call to action in web interfaces comes in the form of clickable buttons that when clicked, perform an action (e.g. "Buy this now! ") or lead to a web page with additional information (e.g. "Learn more…") that asks the user to take action.