Facebook now posting retargeted ads right in the middle of your beautiful new news feed. Just a few weeks after Facebook gave us the beautiful new uncluttered news feed, the social network is starting a test to introduce Facebook Exchange ads right in the middle of that wonderful simplicity.
Yup, real ads, not social ads. Retargeted ads: ads from vendors who have noticed where you surf and what you search for, and are presenting ads for products that, based on those actions, they think you might want. “The owned, earned, and paid media sides of Facebook are coming together really quickly,” says Rob Leathern, CEO of digital ad agency and Facebook API partner Optimal. “This is a great opportunity to reach people within the news feed.” The new ads aren’t promoted posts, and they’re not native ads. Facebook previously allowed ads like this on the right side of the Facebook page, but this is their first foray into the news feed. Leathern agrees, saying that it’s great news for marketers.
That’s fairly simple, of course: Advertisers want their ads where the people are. Facebook news feed ads generate 49 times more clicks at 45% less cost (study) Social has never performed as well as search for advertisers.
That looks like it could be about to change, because Facebook’s new News Feed ads are absolutely killing it. And the metrics are, frankly, mind-blowing. According to a new one billion-impression ad study by retargeting giant AdRoll, news feeds ads have a massive 21 times higher clickthrough rates than standard web retargeting ads and an incredible 49 times the clickthrough rate of Facebook’s right-hand side ads. “A year ago we were having the discussion that Facebook doesn’t work, and GM is pulling its ads,” AdRoll president Adam Berke told me this morning. “Now we’re having the conversation on whether this rivals Google!” News Feed ads sit, as the name suggests, right within the flow of the feed of social news that Facebook users come to the site for. Also see: How Facebook went from sucking at mobile to killing at mobile in 12 short months From VentureBeat Plus, Facebook only sells one of them per user per day.
The FTC's New Dot Com Rules: What You Need to Know. 2012: 12 Themes - What to expect in the year ahead. Annual state of_global_mobile_industry_2012_chetan_sharma_consulting. Top 10 social media dashboard tools. Hootsuite: Among the best of breed.
How to manage the torrent of social media conversations — and increase your productivity! By Kim Bale Socialbrite staff One of the things we often hear from nonprofits and social enterprises is: How do I manage the torrent of social media conversations coming at me? The answer used to be: Painstakingly and one conversation at a time. But a new crop of social media tools aims to tamp down the social media gusher by letting you update, monitor, manage and maintain several communication outlets at once. When selecting a dashboard for personal or professional use, you should consider such items as cost, analytics and which social networks they support, among other things. Here are 10 of our favorite social media dashboard tools: Threadsy: Unify your email, social networks 1Threadsy is an intuitive, easy-to-use dashboard that allows organizations to connect through multiple email accounts as well as Facebook and Twitter. 2Haven’t heard of Myweboo?