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Sources articles
MayFly
MayFly Books is an independent publishing press established in November 2005. We publish theoretical, political and aesthetic works on organization. We also publish free online books, and at-cost quality paperbacks.
Bibliographie: marketing et économie des arts et de la culture
JOHNSON-MCALLISTER, W. et F.K SMITH, Marketing cultural organisations : new strategies for attracting audiences to classical music, dance, museums, theatre and opera, 2000, Oak Tree Press Collectif, Marketing the arts, 1980, Praeger Publishers DIGGLES, K., A guide to Arts marketing : the principles and practice of marketing as they apply to the arts, 1986, Rhinegold Publishing Limited
Connexions - Sharing Knowledge and Building Communities
a place to view and share educational material made of small knowledge chunks called modules that can be organized as courses, books, reports, etc . Anyone may view or contribute: