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Promote It. SoundExchange. 3 Microsites for Aggregating Your Band's Social Media & Extending Your Web Presence. The core of a musician's web presence should be your own website that functions as a homebase of operations for news, content development and ecommerce that fuels your social media activities around the web.

3 Microsites for Aggregating Your Band's Social Media & Extending Your Web Presence

So why would you need single page sites like About.me, Flavors.me and Onesheet that aggregate social media content and link out to such accounts? I think of it as an "extended web presence" that ultimately leads back to your homebase. Various forms of "digital business cards," "social media splash pages" and other microsites have come and gone over the last decade. Such sites that freely allow you to post links and sometimes content from other sites are a great tool to extend your web presence for purposes of discovery and, ideally, to support SEO activities, especially for your core website. It's a "love 'em and leave 'em" game and spending a lot of time on such a project needlessly takes time and attention away from all the other stuff you need to be prioritizing.

7 Ways To Help Your Marketing Message Go Viral [INFOGRAPHIC] (UPDATED) Going viral.

7 Ways To Help Your Marketing Message Go Viral [INFOGRAPHIC]

It's the goal of every tweet, Facebook message, blog post, etc. Anyone that tells you they know how to make your band/music/content go viral is full of crap. Ramen Music.