If you’re like most SEOs, you spend a lot of time reading. Over the past several years, I’ve spent 100s of hours studying blogs, guides, and Google patents. Not long ago, I realized that 90% of what I read each doesn’t change what I actually do - that is, the basic work of ranking a web page higher on Google . For newer SEOs, the process can be overwhelming.
We just recently taped a new round of webmaster videos, and I thought this video deserved a full-fledged blog post. This is my rough estimate (as of early May 2013) of what search engine optimizers (SEOs) and webmasters should expect in the next few months: Bear in mind that this is a very rough estimate, because priorities, projects, and timing can change based on a lot of different factors. But I hope this gives folks a ballpark idea of what to expect in the coming months as far as what my team is working on.
AdWords has just rolled out AdWords Keyword Planner, a new tool that combines two of the most popular existing AdWords tools, the Google Keyword Tool and the AdWords Traffic Estimator , and adds to it a wizard-like integrated workflow to guide users through the process of finding keywords for creating new Ad Groups and/or Campaigns. I’m guessing that at some point in the future, the AdWords Keyword Planner may replace the Google Keyword Tool and AdWords Traffic Estimator – tools which have been in service for over 10 years and are widely used for both PPC and SEO. So if you’ve used either tool in the past, take note here – your process is probably about to change! Getting Started With AdWords Keyword Planner
15 in Share in Share 15 A topic sure to make any SEO neophyte’s head spin, approaching and handling pagination can seem a daunting prospect at first. Pagination is a wily shapeshifter, rearing its ugly head in contexts ranging from e-commerce, to newspapers, to forums.
The Internet is becoming increasingly visual but the standard Google Analytics default lumps image search traffic in with organic traffic. The problem with that is these two types of traffic have radically different behaviors. So here’s a quick way for you to track image search in Google Analytics to gain insight into how images are performing for your business.
Paid search marketing is the process of gaining traffic by purchasing ads on search engines. It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis. Some people also refer to paid search as SEM , through some still consider SEM (search engine marketing) to be an umbrella term that encompasses both paid search and SEO (search engine optimization) .
Search engine optimization (SEO) has changed dramatically over the years and will continue to change. SEO firms of all sizes face challenges with selling, delivering, and ultimately demonstrating results of services to end clients. The way we market, sell, deliver and report on SEO services has not kept pace and needs to catch up.
SEO and Local
Ever had a massive, life-changing epiphany? Me neither. However, I’ve slowly reached the conclusion that we’re doing SEO all wrong. Not in the do-real-marketing sense, or the we-need-to-change-the-name sense. More in the wow-did-we-ever-screw-the-pooch-this-time sense.
If you’re at work, you know there are things that you could be doing right now to improve your website’s SEO . Chances are you probably have a social network open in another browser tab right now as you're reading this, and you've probably checked your email at some point in the last 10 minutes. How much work have you actually done in the last hour? The last few days? This month? Would you have expected more from that time if you had been paying someone by the hour to do your job?
Responsive Web design has been evolving rapidly ever since Ethan Marcotte coined the term two years ago. Since then, techniques have emerged , become best practices and formed part of our ever-changing methodology. A few obvious examples are the multitude of responsive image techniques, conditional loading, and responsive design and server-side components (RESS), among many other existing and emerging strands stemming from the core concept of responsive Web design. I’m going to discuss a few of the lesser practiced elements that are quietly becoming part of the responsive Web design ecosystem under the umbrella of responsible Web design .
Whether you've already decided to go responsive or you're still considering a responsive site redesign, there are some things you'll need to look out for from an SEO standpoint. Above the fold issues, content strategy, internal links, and mobile specifics can trip you up. Before we begin, there's an important distinction between cosmetic and full redesigns. This distinction primarily comes down to one thing: are URLs on your site changing? Changing URLs is a game changer and adds a number of steps that you need to take in order to have a successful transition from an old site to a shiny new one.