How to Create an SEO Friendly Infinite Scrolling Page. 5 Practical Steps To Improving Your Website’s Domain Authority. 5 SEO Techniques You Should Stop Using Immediately. 11 SEO Changes That Will Give You Big Results. The Link Builder’s Guide to Email Outreach. Wordpress SEO. Another important aspect of WordPress usage we want to cover in this WordPress related series is the advantages it offers in terms of Search Engine Optimization (SEO).
SEO subject is so extensive that there are not only hundreds of posts but hundreds of entire blogs dedicated to it. In this post we will go into some general aspects of WordPress to understand why it is so good in search engine optimization, we will talk about some easy to follow steps to quickly prepare your WordPress for better rankings, we will talk about some of the most known plugins for SEO as well, and we will give additional tips to get your site ready for amazing results. We hope that as the previous posts we have showed to you, this one is as complete as possible in order for you to understand this topic and that it’s easy to read and follow for anyone. So, let’s begin!
Let’s start with some basic SEO vocabulary Backlink: links pointing to our site from other sites. SERP: Search Engine Results Page. Meta Tags Google. How to Increase Your Sales Through Long Tail SEO. How To Get To The Top Of Google Search Engine Rankings. People all over the world struggle with how to get to the top of Google’s natural search engine rankings. As you know, that’s always been a moving target, especially with the changes Google has made in the last year and a half. One of the key things that has happened in that time is that most of the classic SEO strategies people have used for years no longer work. But there is one thing that most people don’t consider when it comes to search engine rankings – social media!
See the results of a study of over 10,000 keywords, and how each factor correlates with top search engine rankings in this infographic. See the box below for instructions an embed link so you can display this on your website. Clickable Links:How To Use Social Media To Get Improve Your Search Engine Rankings Step-By-Step SEO Checklist I’ve also produced a short video that explains each element of this infographic. Here’s what I used to create this infographic. Click here to get your –> Infographic Templates! WordPress SEO Tutorial • The Definitive Guide. How to Get Backlinks With Guestographics. What’s the secret to getting authority links? It’s not an easy question to answer. But you probably know other people that are able to generate backlinks to just about everything that they publish. How do they do it? Do they know some link building secret that you don’t? Actually, yes, they do! It may happen behind the scenes, but some people know how to get backlinks with ease.
I’m one of those people 🙂 And today I’m going to show you one of my favorite SEO strategies of all time: the Guestographic Method. Free Bonus: Download a free checklist that will show you how to leverage this link building strategy for your site. What Makes People Link To Other Sites? As someone that’s sent thousands of link request emails, I can tell you that there’s a simple link building formula that works every time: Great Content + Targeted Outreach + Added Value = Links The first two parts of my little formula are pretty straightforward: publish great stuff and get it in front of the right people. What is it? 1. 2. Link Building with the Experts - 2013 Edition. It’s tiiiiime! Once again I’ve gathered some of the best minds on link building to have an in depth discussion on the state of link building in 2013. I’ve been doing this series since 2007 – you can check out the past editions below: 2013 has been the year of continued drama at the hands of black and white animals – namely the Panda and Penguin algorithm filters.
And there’s a ton of input on both those topics – and many others – featured in the post below. If you’re new to the Link Building with the Experts series, let me explain how it works. The people being interviewed each submit a question that they themselves want to hear input on from the other panelists. No one sees the answers by the other panelists until the interview is published (I answer the questions myself before sending them to the rest of the panel). First, we get higher quality questions. Meet the link building interviewees: With that, let’s get started… 1. Links still matter – in a huge way.
So: yes. 2. A Step-by-Step Guide to a Technical SEO Audit. Search engine optimization (SEO) can be daunting. It doesn’t always follow our intuition for site building, and Google rarely gives a firm answer of what works and what doesn’t (and when they do, SEOs still tend to question it). What’s a publisher to do with all that uncertainty? At Distilled, our main business is SEO, and it can still be overwhelming sometimes. But here’s how we like to think of SEO, at it’s core: search engine optimization is usability for search engines. In order for search engines to be as enchanted with your site as your human visitors, they have to be able to find, read, and understand your content. To help you check that your content is findable and relevant, we have prepared a guide on how to see what search engines see, and how to fix any problems you may run into.
Knowing that most of you aren’t SEOs, we’ve done our best to provide as many free tools to help you as possible. Part I: It’s all about Indexation (Findability) Here’s how: 1. 2. 3. A. B. C. 4. A. B. A Step-by-Step Guide to a Technical SEO Audit. 10 Commandments of SEO [Infographic] #MattCuttsMoses. Howdy Ya’ll! Most of us in the SEO community abide by these commandments set forth by Matt Cutts and the Google Webspam Team. However, time and again we find ourselves educating our clients and prospects. So if you’re a beginner or if you need an entertaining way to teach your clients and/or prospects about some SEO basics then this is the infographic for you!
Please have a read and feel free to like, share, use #MattCuttsMoses and give our infographic some social love. You can even include this infographic on your own site with the embed code found at the end of this post! Enjoy: The 10 Commandments of SEO There will always be SEOs who try to trick Google’s algorithm, but Google is always on the hunt to penalize dirty tactics. Plain Text Version: The Ten Commandments of SEO Thou Shalt Not: Have an Unnatural Link ProfileDon’t create spam on forums or blog too many blog comments.
Follow these commandments and you’ll thrive with each algorithm update! Embed this Infographic! Related posts: Link Building: The Definitive Guide. Find Their Email Address Now that you’ve found a Likely Linker, it’s time to dig for their email address. Pro Tip: Use a site’s contact form only as a last resort. It’s a black hole. Here’s how: Use Hunter.io Hunter.io is perfect for reaching out to small sites and one-person blogs. Simply enter a site into the tool… …and it’ll show you all of the email addresses associated with that domain: But what if you want to reach out to a massive site? That’s why, in those cases, I recommend VoilaNorbert. VoilaNorbert Instead of popping in a URL, with VoilaNorbert.com you enter a person’s name and the domain they work at.
That way you’re reaching out to the person that can actually add your link to their page. And it’ll show you that specific person’s email address. The Advanced Guide to Link Building. The Anatomy of a Perfect Web Page. How to Rank: 25 Step SEO Master Blueprint. If you’re like most SEOs, you spend a lot of time reading. Over the past several years, I’ve spent 100s of hours studying blogs, guides, and Google patents. Not long ago, I realized that 90% of what I read each doesn’t change what I actually do - that is, the basic work of ranking a web page higher on Google.
For newer SEOs, the process can be overwhelming. To simplify this process, I created this step by step SEO blueprint. Think of it as an intermediate SEO instruction manual, for beginners. Level: Beginner to Intermediate Timeframe: 2 to 10 Weeks What you need to know: The blueprint assumes you have basic SEO knowledge: you’re not scared of title tags, can implement a rel=canonical, and you’ve built a link or two.
Keyword Research 1. Keyword research can be simple or hard, but it should always be fun. The biggest mistakes people make with keyword research are: The biggest mistake people make is trying to rank for a single keyword at a time. 2. This is basic stuff, but it bears repeating. What to expect in SEO in the coming months. I have had a thread running in seo community and there is an ex-google web spam person on there. They do not believe this site would be removed for web spam. I have filled in a form via WMT as per instructions but not received a response. If you search for ‘matt cutts rumafia’ you will see a website which has taken the name and appended it to the url thus creating a URL ‘ which appears top of the serps.
My clients name appears top in Google when his name is searched and it appears as though he is in the Russian Maffia as the serp strongly suggests he is. The reality here is that neither ‘Matt Cutts’ nor my client have any entries on the site but google has indexed the search term and matched the result. I don’t want to post the name here for obvious reasons. My points are as follows; 1. I really would love to know peoples thoughts on this and more importantly I would like to know how I can get the page removed from the index. Thank You. AdWords Keyword Planner: Google Keyword Tool + AdWords Traffic Estimator. AdWords has just rolled out AdWords Keyword Planner, a new tool that combines two of the most popular existing AdWords tools, the Google Keyword Tool and the AdWords Traffic Estimator, and adds to it a wizard-like integrated workflow to guide users through the process of finding keywords for creating new Ad Groups and/or Campaigns.
I’m guessing that at some point in the future, the AdWords Keyword Planner may replace the Google Keyword Tool and AdWords Traffic Estimator – tools which have been in service for over 10 years and are widely used for both PPC and SEO. So if you’ve used either tool in the past, take note here – your process is probably about to change! Getting Started With AdWords Keyword Planner The AdWords Keyword Planner supports three key use cases: Search for keyword and ad group ideasEnter or upload keywords to get estimatesMultiply keyword lists to get estimates The functionality is exposed via a wizard-like interface, as shown here: Using the Keyword Planner Tool you can:
How to Effectively Build an SEO Campaign From The Ground Up. Penguin 2.0: How Guest Blogging Will Be Affected. The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act. Pagination for SEO – A Guide to Consolidating your Content. 83inShareinShare83 A topic sure to make any SEO neophyte’s head spin, approaching and handling pagination can seem a daunting prospect at first. Pagination is a wily shapeshifter, rearing its ugly head in contexts ranging from e-commerce, to newspapers, to forums.
Bottom line is, if you’re in the business of on-page optimization, it’s not a question of if you’ll have to deal with pagination problems – it’s a question of when. Luckily, we’re here to give you some advice to get you started, and answer some of the more thought-provoking questions that can arise in tricky situations. So what exactly is pagination, you ask? “Big deal”, you may say. Crawler LimitationsWhen Googlebot is crawling your site, the depth (or levels of clicks deeper into the content) it travels will vary depending on the site’s authority and other factors. So how do you deal with Pagination?
Your best option is always optimal site design. Option 1: Remove your paginated content from the index (Page 1): (Page 2): How To Track Image Search In Google Analytics. (This post has been updated as of 4/5/14 to reflect refinements to the filters as well as new caveats about Chrome.) The Internet is becoming increasingly visual but the standard Google Analytics default lumps image search traffic in with organic traffic. The problem with that is these two types of traffic have radically different behaviors. So here's a quick way for you to track image search in Google Analytics to gain insight into how images are performing for your business. Image Search Referrers After the last big image search update I was asked by Annie Cushing if I'd figured out a way to track images in Google Analytics.
I found that there were two distinct referrers for Google, one from Google images and one from images that showed up via universal search results. Here's what the referrer looks like from Google image search. The parts to note here are the /url? The part to note here is that the URL doesn't use /url? But there's another wrinkle I discovered over time. . . . Caveats. What Is PPC, CPC & Paid Search Marketing? Searchenginewatch.com/article/2258762/SEO-Keywords-Think-Conversions-Not-Rankings. Search engine optimization (SEO) has changed dramatically over the years and will continue to change. SEO firms of all sizes face challenges with selling, delivering, and ultimately demonstrating results of services to end clients. The way we market, sell, deliver and report on SEO services has not kept pace and needs to catch up. If you ask marketers today what SEO is about they will likely still say things like, "ranking number one in Google".
And, unfortunately, this is what they are looking for in the SEO sales and service delivery process. (Learn more about this in "SEO Buying & Selling: 4 Tricks Creating Unachievable Expectations") However, reporting on improvements in keyword position is pointless without applying keyword visits and conversion data. We know SEO is an ongoing, long-term process. This SEO process can't begin and end in a particular project phase or be completed after just one month of keyword research. Step 1: Selling the Concept Step 2: The Discovery Process Conclusion. SEO Bookmarklets - High on SEO | High on SEO. WordPress SEO Tutorial - The Definitive Guide. A tutorial to higher rankings for WordPress sites This is the original WordPress SEO article since 2008, fully updated for 2022!
WordPress is one of the best content management systems for SEO. But even though it gets a lot right “out of the box,” there’s much more that you can do to improve your performance. It’s time to focus on WordPress SEO! Optimizing your site using the tactics and best practices outlined in this article will help you improve your rankings, gain more subscribers or sales, and have a better website. Because you should ingrain proper SEO in all aspects of your online marketing and PR, this guide covers quite a lot of ground! Before we start… This article assumes that you’re using our Yoast SEO plugin, which adds more features and SEO tools to WordPress.
Read more: How much does Yoast SEO cost? Most of the principles will still apply if you’re using another SEO plugin. Table of contents Get your basic WordPress SEO right Want to learn how to build your own WordPress site? SEO and Local. WTF is SEO? Ever had a massive, life-changing epiphany? Me neither. However, I’ve slowly reached the conclusion that we’re doing SEO all wrong. Not in the do-real-marketing sense, or the we-need-to-change-the-name sense. More in the wow-did-we-ever-screw-the-pooch-this-time sense. After 17+ years of beating my head against walls like IT departments, branding teams and disbelieving CFOs, I’ve figured out why: SEO isn’t an activity, or a tactic, or a strategy. Good SEO is the outcome of a disciplined, coherent marketing & technology strategy. SEO isn’t a tactic In marketing, a tactic is a single, atomic thing you do to reach a goal: Direct mail isn’t a tactic, it’s a channel. SEO is not a marketing tactic. Most SEO tactics influence other parts of marketing: A faster site means better conversion rates.
SEO isn’t a strategy It’s not a strategy, either. For SEO, you target. Getting those details right isn’t “a strategy,” unless you want to call “Don’t be a dolt” a strategy. We (almost) ruined it. Searchenginewatch.com/article/2257055/14-Tips-on-How-to-Become-a-More-Efficient-SEO-Professional. 14 Tips on How to Become a More Efficient SEO Professional. Responsible Considerations For Responsive Web Design. Responsive Site Redesign: 4 SEO Considerations. Case Study: How Keyword Research Works in the Wild. 11 Creative Ways to Build Links. When Will SEO Die? The Death of SEO [Infographic] Excellent Analytics Tip #22: Calculate Return On Analytics Investment! Think Before You Link! Defensible Link Building in a Post-Penguin World. Wp-content/uploads/2013/03/Schema.org-Cheat-Sheets.pdf.
10 No-Nonsense Ways to Build Backlinks. Forget Everything You Think You Know About SEO. Search Engine Optimization & Content Marketing Strategy - Where Does SEO Fit? 2012 Year In Review: Important & Critical Shifts In Google SEO. Growing a New Website to 100,000+ Organic Visits Per Month in Less Than 1 Year. WordPress SSL setup tips & tricks. SEO Dashboard in Google Docs with Google Analytics and SEOmoz Mozscape. When Link Audits Become SEO Audits: 6 Ways an Inbound Link Analysis Can Uncover Technical SEO Problems. SEO Site Migration Checklist. How to Get Google to Index Your New Website & Blog Quickly. That awkward moment when you realize you've been staring at interesting data for years without knowing it. Suddenly, Facebook seems all about the money | Internet & Media. Make Analytics Better with Tag Management and a Data Layer.
What Is Tag Management? Google's Disavow Tool - Take a Deep Breath. The Anatomy of Tomorrow's Inbound Marketing Strategy Today. Make the web faster with mod_pagespeed, now out of Beta. A Mathematical Model for Assessing Page Quality. SEO Keyword Strategy – How to do SEO Keyword Research & Analysis. Google Shopping: How We’re All Totally & Utterly Screwed. Google Analytics Shortcuts I’m Saving Immediately.
Google News Rolls Out News_Keywords — Will it Affect Your Content Efforts? 4 Social Media Goals Every Business Should Measure. How to Avoid Site Changes that Ruin User Experience and Conversions. Measuring SEO Success via Google Analytics. Social Media ROI: How To Define a Strategic Plan. A Brief Guide to Robots.txt and Five Mistakes to Avoid. Twitter Directory and Search, Find Twitter Followers : WeFollow. Data That Persuades: My SES presentation, with notes. It's Not What You Say, It's How You Present It. Keyword Analysis in a world of 100% 'Not Provided'
Quora RSS Importer Tool from John Doherty. 11 Ways to Drive Gobs of Traffic to Your Website. Link Prospecting with Twitter Tools and APIs | The Beginner SEO. eCommerce SEO Guide: Strategy & Content Quality. Dozens of Content, SEO and Social Tools From #Mozcon 2012 | Thomas Høgenhaven: Online Marketing From A Research Perspective. Google Advertising: Think Nobody Clicks on Google Ads? Think Again!