How to Use Google Plus for Marketing. Essential Google+ Marketing Resource: A Complete Guide. Do you want to learn how to market yourself and your business on Google+? Are you looking for a resource to guide your Google+ marketing efforts? Whether you’re marketing on Google+ as an individual or as a brand, these expert articles will help you manage your presence, promote contests and use Google +Post Ads, and more. Each of these articles will help you understand and master a specific part of marketing on Google+. Get Started With Google+ Google+ Success: What Your Business Needs to Know About Google+: In this Social Media Marketing podcast episode, Martin Shervington shares why he values Google+ and the benefits you can get from it.
Listen in to learn what Google+ can offer your business and the best ways to get started. Start networking with a personal profile, and then add a business page. Build Influence, Relationships and Engagement Set yourself up with Google authorship to increase trust in your content. Find influencers on Google+ by flipping cards and researching ripples. 6 Ways to Maximize Your Google+ Engagement. Is Google+ working for your business? Are you wondering how to increase engagement with your Google+ community? Google+ is designed to focus on one thing and one thing only: engagement. So, how can you pump up your Google+ engagement? In this post, you’ll discover six ways to use Google+ posts to stimulate activity. #1: Make Your Text Stand Out You’ll first want to help your content stand out by differentiating the formatting. Instead of publishing a boring block of text, add a little formatting variety to your next Google+ post. Unlike Facebook, it’s generally acceptable to have longer posts on Google+.
Use bold, italic and strike-through text to highlight important headings or passages and your post will stand out in the stream. Here are some handy tips for text formatting in Google+. Google+ lets you format text in your posts. #2: Choose Pictures That Pop Don’t underestimate the importance of images. Example of a visually engaging image on an Etsy Google+ post. #3: Get Personal #5: Pick a Theme.
Google+ Hangouts On Air: What Marketers Need to Know. What if your business could do live video broadcasts to unlimited viewers–instantly and for free? Want to share your screen and slides, no problem. Need it to be super easy? This is all possible with using the free Google+ Hangouts On Air! You’ve probably already heard about Google+ Hangouts, which allow you to video chat with up to 9 different people at once. And you may have heard of Google+ Hangouts On Air, which lets you broadcast to an unlimited audience.
Watch this quick video to see it in action… Well, Google+ recently announced the rollout of Hangouts On Air to everyone worldwide. So let’s talk about everything you need to know about using Google+ Hangouts On Air for your business. First, a brief introduction… Google+ Hangouts On Air Hangouts On Air allow you to publicly broadcast your Hangouts on YouTube and your Google+ stream for anyone to watch. Yep, it’s like having access to your own live video show on the web—viewable to anyone in the world. Live-Stream Your Hangout on Any Website. Google+ Hangouts On Air: What Marketers Need to Know. Google Hangouts, What Marketers Need to Know to Get Started. Do you use Google+ hangouts for your marketing?
Are you wondering how hangouts can help your business? To learn how to get started with Google+ hangouts, I interview Brandee Sweesy for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Brandee Sweesy, who is a Google+ hangouts marketing expert. Brandee shares how you can use hangouts to promote your content. You’ll learn the different techniques to help brand your hangouts and the best ways to promote attendance. Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen Now Podcast: Play in new window | Download | Embed You can also subscribe via iTunes, RSS, Stitcher or Blackberry. Google+ Hangouts Marketing. Google Analytics Event Tracking - Measure Calls to Action. 10 Dead Simple Tips to Take Advantage of Google+ for SEO. 5 Tips for Using Google+ to Boost Your Marketing. Are you wondering how to best use Google+ to enhance your marketing? Google+ is quickly becoming an essential part of any business’s social media strategy. It boasts a cool 250 million users! And this number is sure to grow very quickly as Google is making a Google+ account mandatory for all Gmail users. It’s an audience marketers cannot ignore. Google+ can help people learn about what makes your business tick -- your products, promotions, hours and anything else you want to share. Google+ also plays a major role in search engine optimization (SEO) by making it easier for marketers to show up in search results—yet another reason to include Google+ in your social media strategy.
Here are five simple ways to give your business an almost immediate boost using Google+. #1: Include Keywords and Relevant Links on Your About Page The About page is a fantastic opportunity to give a quick overview of your business. It’s important to have a balance of marketing-savvy copy that’s also SEO-friendly. 40 Tips & Tricks To Help Improve Your Google+ Experience. Despite having rubbed many of the tech press up the wrong way when it first came out, Google+ has developed a passionate fan base. Whatever your views on it, there's a lot to take away from Google's social media effort, developing a reputation for blogging, photography and design.
But whether you've been using the site since day one or have just recently jumped into it, there's a lot of little tricks, add-ons and features that you can take advantage of and make your experience richer. General Use Text & Image Shortcuts If you want certain parts of your post to stand out, you can insert symbols for it to stand out. Some quick key shortcuts: Space = Scroll down stream Shift + Space = Scroll up stream Q = Jump to chat J = Scroll down by single post K = Scroll up by single post Return = Start comment Tab + Return = End comment Also, you can add videos, photos and links to your post by simply dragging them directly to the share box.
Hashtags and mentions Linking to a Post Editing/Modifying a Post News Feed. Building Traffic Through The Rel=Author Tag. Question: If you were searching on Google, and saw these three results, which result would you be most likely to click? It’s highly likely that you chose the middle one. That extra picture draws the eye and unconsciously adds credibility.
Hence, it gets the click. So how do you get your picture added to your posts? But the results of using it include all kinds of good things like more traffic, more optins, more time on site, and yes, more sales. So why isn’t everyone using it yet? But, I’ve found an easy way that works as long as you’re the only author on your blog/site (if you’re running a multi-author blog, you’ll need to use a different system like this one.) Here’s a video that shows the steps for this simplified system. Figure out your Google+ URL. Now you’re in Google+. Paste that URL into your text processing program, then remove the u/0/ from the middle of the URL and the /posts from the end. Now, let’s turn to your blog. This is the code that produced the image above. That’s it. Google+ Tools for Business: This Week in Social Media.
Welcome to our weekly edition of what’s hot in social media news . To help you stay up-to-date with social media , here are some of the news items that caught our attention. What’s New This Week? Google+ Launches Tools for Business : Google is launching an initial set of Google+ features designed specifically for business . These new tools work through the Google Apps feature.
“During this preview period, organizations that have gone Google will be able to use the business features of Google+ for free through the end of 2013.” Google+ tools for business include Restricted Updates, which can only be seen by other users in your organization. Twitter Launches Twitter Certified Products Program : To make it easier for businesses to find the right tools, Twitter is launching the Twitter Certified Products Program with a select group of Twitter developers. Twitter developers can use these three categories of Certified Products. You can now create LinkedIn Ads in other languages. And don’t miss this: 5 Ways to Use Google+ Events for Your Business. Google+ Events is yet another way Google+ is competing with Facebook, representing a new opportunity for marketers. Most marketers and businesses have been using Facebook Events to promote everything from webinars to company fundraising events within their Facebook community. Now, Google+ has a competing service with new bells and whistles.
Google’s Benefits for Better Business Events Your ever-expanding Google+ community will benefit from these cool new features that make scheduling, sharing and finding your company’s events easier than ever before. With Google+ Events, you can make your invitations stand out, snap photos and more. Getting Started: Which Event Option Should You Use? So after hearing a few of the benefits of Google+ Events, you may be as eager as I was to get started. However, after spending several hours exploring the types of Google+ Events available, I was still a bit confused about how to set up an online event vs. a face-to-face event.
C. . #3: Public Event on Location. Has your G+ account been suspended? Don't seek shelter from Google. August 02, 2012, 12:39 PM — I first noticed the problems about a month ago. I tried to promote a TY4NS blog post on Google Plus but nothing happened when I clicked the G+1 button. I figured it was probably a glitch in the plug-in code. I have an attention span of about 4.2 seconds for this sort of thing, so I just moved on. A few days later I got an Gmail message and decided to add the sender to one of my G+ circles. But Google wouldn’t let me. But when these things kept happening to me, I overcame my ADD, bypassed the icons and went directly to my account page. I felt bereft, lost in the wilderness, a creature void of form.
What exactly had I done to deserve this? The Names thing was a nonstarter. So was it something I said? I scored a big fat goose egg on all of those. The problem with that theory: My partner in snark, JR Raphael, has posted many stories from eSarcasm without penalty. My third theory: Google bots have gone rogue. Like this one: Or this one: Or this one: What can I say? How to Host a Google+ Hangout on Air.
While some critics have called Google+ a social networking fail, one of its features has emerged as a clear winner: Hangouts. The video chats not only connect small groups, but have also become an important broadcast platform with Hangouts on Air. Household names from Barack Obama and the Dalai Lama to Tyra Banks and the Muppets have connected with fans via Hangouts on Air. SEE ALSO: 9 Google+ Power Users Still Going Strong Now, even users who haven't logged years of on-camera experience are getting ready for Google+ prime time. We talked with seasoned Hangout broadcasters about their experiences with the platform.
Prep Your Setup The way you look and sound can impact any presentation. The keys to setting your stage are sound, lighting, image and background: Sound: Built-in computer microphones may not do the trick. Of course, many other tools can help improve your Hangout appearance. Create Compelling Content But Hangouts allow viewers to do more than just follow thought leaders. Automating Your Google Plus Feed to Twitter with Feedburner. How to Optimize Your Google+ Content for Lead Gen, From the Experts at Google. Pause for a moment to think. Are you really making the most of your Google+ presence? As in, are you leveraging Google+ for all its lead gen potential? The most organic way to use Google+ to generate leads is by posting compelling content updates that include links back to your website. And in order for this to work, you need marketing content that will interest your audience and capture their attention.
In this article, which is an excerpt from our new, free ebook, 6 Ways to Generate Leads From Google+, featuring insights and best practices from Google+'s team itself, we'll walk you through the steps you should be taking to optimize your content updates and improve your organic lead generation from Google+. Share Compelling Content First and foremost, give your followers a reason to visit your page!
If you haven’t created many marketing offers or you don’t have access to such comprehensive landing page analytics, you can also check out the analytics for your blog. Cadbury SEOmoz. G+ Blogs. G+ Blogs. GooglePlus News on paper.li. GooglePlus News on paper.li. Google+ Insider's Guide » Pro-Tips, Feature Updates, & Who to Circle. Alltop - Top Pluserati News. How to Use YouTube Live Streaming to Boost Your Exposure. Did you know you can broadcast LIVE on YouTube in a few simple steps, right from your webcam?
This is great news for businesses. Imagine what this could do for you or your brand! YouTube is a social media heavyweight, so you should give live broadcasting on this popular platform careful consideration for your social media marketing plan. Keep reading to find out why you should consider live streaming on YouTube. The Google+ Back Door to Live YouTube Broadcasting Regular readers of Social Media Examiner will remember Mike Delgado’s excellent article “Google+ Hangouts On Air: What Marketers Need to Know.”
Here we’re going to look deeper into the power and position that your business can achieve by using these same features to publish on YouTube. The popular web series GeekBeat.TV (part of the Revision3 Network) does a live show almost every Friday afternoon that broadcasts on YouTube. YouTube Opens a Whole New World for You Why should you care about getting your videos on YouTube? How to Add Google Author Tags to Your Blog for Improved Search Results. Does Google know you’re the author of the content you publish online? If you answered “I don’t know,” chances are you haven’t heard of a very powerful piece of HTML markup code known as rel=”author”.
When implemented correctly on websites or blogs with authored content, this small addition to your articles can have a dramatic impact on how your content appears in Google’s search results. This article will explain exactly what rel=”author” is, why you need to pay attention to it and most importantly, how to set it up on your website or blog.
What is rel=”author”? Most of us are familiar with the HTML anchor tag as a way to link out to content as seen in this image: Standard anchor tag linking to Google+ account. In that traditional format, the “href” part of the markup is called an attribute of the anchor tag that references the location of the content being linked to. Now, if we add the attribute rel=”author” to the anchor tag, the link looks like this: How to Implement rel=”author” Google Plus SEO: The Ultimate Google+ SEO Guide. This comprehensive Google+ SEO guide covers every aspect and angle of Google+ and how it impacts search. My normal TL;DR has been replaced with a Google+ SEO Best Practices section located at the bottom of this post. I will be periodically updating this post (updated January 23, 2012) as things inevitably change.
Please don’t hesitate to comment or contact me with observations or when certain features change. I also thank the many people (on Google+) who helped in the research phase of this guide. Google+ Search Most of the attention is on the integration of Google+ in Google search results. However, internal search on Google+ is a fascinating product and lays the groundwork for search integration. Google+ Search Facets Google+ search queries return results with a standard selection of facets. Sometimes Google selects these facets for you. You can select certain types of content using what I call the content facet. This is all pretty self explanatory. Google+ Search Results Yup. Search+ Google Plus marketing. How Do I Make the Most of Google+? Google+: The Complete Guide. Free Google Plus Icon Vector.