Do you have at least two places on your website where people can signup for your newsletter? Are you wondering which one performs better and gets more subscribers to your list? If this is your case then you can learn how to use Event Tracking in Google Analytics to monitor your calls to action (a signup form, an affiliate banner or a banner that leads to your product website or page). I briefly talked about how you can setup this in 14 Awesome Features in the New Google Analytics v5 , but now I am going to describe the process using step-by-step instructions and another example. First, you will need to setup event tracking on your website, then add a goal on your Google Analytics account and finally check the data in your Google Analytics reports.
The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of SEOmoz, Inc. It's no secret. When engineers built Google+, they constructed an SEO juggernaut to dominate search results above all other social platforms. Although Facebook and Twitter are essential to marketing efforts, both restrict Google from accessing much of their data. This limits their SEO effectiveness.
Are you wondering how to best use Google+ to enhance your marketing? Google+ is quickly becoming an essential part of any business’s social media strategy. It boasts a cool 250 million users ! And this number is sure to grow very quickly as Google is making a Google+ account mandatory for all Gmail users.
Despite having rubbed many of the tech press up the wrong way when it first came out, Google+ has developed a passionate fan base. Whatever your views on it, there’s a lot to take away from Google’s social media effort, developing a reputation for blogging, photography and design. But whether you’ve been using the site since day one or have just recently jumped into it, there’s a lot of little tricks, add-ons and features that you can take advantage of and make your experience richer. General Use Text & Image Shortcuts If you want certain parts of your post to stand out, you can insert symbols for it to stand out. If you place two asterisks before and after the selected text, you can bold the text.
Welcome to our weekly edition of what’s hot in social media news . To help you stay up-to-date with social media , here are some of the news items that caught our attention. What’s New This Week? Google+ Launches Tools for Business : Google is launching an initial set of Google+ features designed specifically for business . These new tools work through the Google Apps feature.
Google+ Events is yet another way Google+ is competing with Facebook, representing a new opportunity for marketers. Most marketers and businesses have been using Facebook Events to promote everything from webinars to company fundraising events within their Facebook community. Now, Google+ has a competing service with new bells and whistles. Google’s Benefits for Better Business Events Your ever-expanding Google+ community will benefit from these cool new features that make scheduling, sharing and finding your company’s events easier than ever before. Full integration with Google Calendar—users can view and respond to your events on Google Calendar .
August 02, 2012, 12:39 PM — I first noticed the problems about a month ago. I tried to promote a TY4NS blog post on Google Plus but nothing happened when I clicked the G+1 button. I figured it was probably a glitch in the plug-in code. I have an attention span of about 4.2 seconds for this sort of thing, so I just moved on.
While some critics have called Google+ a social networking fail , one of its features has emerged as a clear winner: Hangouts . The video chats not only connect small groups, but have also become an important broadcast platform with Hangouts on Air. Household names from Barack Obama and the Dalai Lama to Tyra Banks and the Muppets have connected with fans via Hangouts on Air.
Pause for a moment to think. Are you really making the most of your Google+ presence? As in, are you leveraging Google+ for all its lead gen potential ?
Did you know you can broadcast LIVE on YouTube in a few simple steps, right from your webcam? This is great news for businesses. Imagine what this could do for you or your brand! YouTube is a social media heavyweight, so you should give live broadcasting on this popular platform careful consideration for your social media marketing plan. Keep reading to find out why you should consider live streaming on YouTube .
Does Google know you’re the author of the content you publish online? If you answered “I don’t know,” chances are you haven’t heard of a very powerful piece of HTML markup code known as rel=”author” . When implemented correctly on websites or blogs with authored content, this small addition to your articles can have a dramatic impact on how your content appears in Google’s search results . This article will explain exactly what rel=”author” is, why you need to pay attention to it and most importantly, how to set it up on your website or blog. What is rel=”author”? Most of us are familiar with the HTML anchor tag as a way to link out to content as seen in this image:
Top 5 Tips For Google Plus Community Managment | SEO Journalist - SEO Tutorials and Articles For WebmastersPosted on June 29, 2012 by Will Parsons Creating a page under the Google Plus community is just as valuable, if not more valuable for SEO, then creating a Facebook Fan page. This is for one reason above all the other benefits; Google plus posts and shares have the chance to be indexed if they become popular enough . Meaning that if you have a strong following on the Google Plus network, then you are more likely to conquer specific keyword SERP’s (Search Engine Rank Positions) with both the G+ post and the originating content. Keeping your Google account active within the network is now more crucial then it has ever been in any other social network because of the SEO significance.
This comprehensive Google+ SEO guide covers every aspect and angle of Google+ and how it impacts search. My normal TL;DR has been replaced with a Google+ SEO Best Practices section located at the bottom of this post. I will be periodically updating this post (updated January 23, 2012) as things inevitably change. Please don’t hesitate to comment or contact me with observations or when certain features change. I also thank the many people (on Google+) who helped in the research phase of this guide. Google+ Search
Dear Lifehacker, I finally got invited to Google+, but now that I'm in everyone's talking about extensions and scripts and other tools I can use to change the way it looks and works. What are some of the best ones to help me get in and start using it? Signed, Amateur Social Butterfly
Guide updated January 18, 2012 Google+ : It's the hot social network on the block. In just a few months, Google's competitor to Facebook and Twitter has amassed more than 40 million users , and its growth hasn't stopped . It's become a hotbed for early adopters, tech luminaries, marketers and businesses around the world.