How to Use Facebook Audience Insights: What Marketers Need to Know. Are you looking for a tool to help you target your Facebook ads more effectively?
Do you want to learn more about the people your ad reaches before you spend money on it? Even the most effective ad copy can fail if it doesn’t reach the right audience. In this article you’ll discover how using Facebook’s Audience Insights can make sure your ad reaches the right Facebook users. About Facebook Audience Insights While both Power Editor and the Ad Creation tool let you customize the audience you want to target in your campaign, they don’t give you any insights for that audience before running with it. Find out what you need to know about the new Audience Insights. Audience Insights lets you learn about a specific audience before putting your budget on the line.
The new Audience Insights feature from Facebook. Audience breakdown by gender and age group. Audience Insights gives you the power to make decisions and adjust your target audience in real time, based on the data in front of you. 6 Tips to Improve Your Facebook Page. Do you want a highly effective Facebook page?
Do you know which elements make up a good Facebook page? While there are an unlimited number of strategic factors that can contribute to the success of a Facebook page, many share common elements. How to Create Successful Facebook News Feed Ads. Would your business benefit from using Facebook ads?
Do you believe Facebook could be a great tool for your business if only you used it right? Facebook seems quite easy to use, but it actually requires some advanced strategy, especially when making heads or tails of Facebook ads. How to Increase Your Facebook Engagement by 275% 5 Facebook Marketing Hacks for Your Website. Is your website using Facebook to the fullest?
Are you wondering how you can get the most out of Facebook for your business? To learn how to use Facebook to your advantage, this episode of the Social Media Marketing podcast goes deep into the subject. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, you’ll discover 5 Facebook hacks you can employ on your website to help drive more traffic and exposure. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download | Embed You can also subscribe via iTunes, RSS, Stitcher or Blackberry.
Here are some of the things you’ll discover in this show: 6 Facebook Marketing Tips for Managing Your Facebook Page. Wondering what works and what doesn’t for your Facebook page?
Or are you overwhelmed with all of the Facebook tactics you read about? No matter how long you’ve had a Facebook page, it’s good to review some of the basics for creating a page for your business. This article includes six simple tips that will make you a more effective admin and make your page more professional starting today. #1: Check Your Wall-posting Preferences Does your page get a lot of, ahem, critical commentary on its timeline? How to Use Facebook Voice Messages for Your Business.
Do you use your Facebook personal profile to build business relationships?
Have you considered using Facebook voice messages to connect with your customers? If you connect with customers on your personal profile, you can use Facebook voice messages with great success. In this article, I’ll show you four ways Facebook voice messages can benefit your business. What are Facebook Voice Messages? Facebook voice messages are 60-second audio messages you record from an iOS or Android smartphone/tablet and send to friends and followers whom you’ve followed back. How to Draw People to Your Facebook Page Again and Again. Are you looking for creative ways to bring people to your Facebook page?
Does your business use Facebook to connect with people? How to Sell on Facebook Using Images. Do you use Facebook to promote sales for your business?
Are you looking for ways to increase revenue with Facebook? In this article, you’ll discover six ways to use graphics on Facebook and how other ecommerce brands are using them to boost online sales. Why Images? According to Lab42, the number-one reason people like a Facebook page is to receive a discount or other promotion.
If you want to drive online sales for your business, images and graphics that feature discounts and promotions are an engaging way to give your Facebook fans what they want. The biggest incentive for liking a page on Facebook is to receive discounts. . #1: Offer Promo Codes for Holiday Sales Whether you offer a big Black Friday discount, a 10% Off discount or a Buy 2 Get 1 Free offer, consider creating an engaging graphic to promote your discount or sale. Be sure to include a promotional code so you can track revenue from your campaign.
Diamond Candles posted a holiday-specific offer on Facebook to boost sales. Conclusion. How to Run a Facebook Timeline Promotion - 6 Tips for Success. Are you thinking of running a Facebook contest or promotion without using an app?
Would you like to run a contest or sweepstakes on your Facebook page timeline? On August 27, Facebook made a major change to its promotion guidelines. 10 Ways to Use Your Personal Facebook Profile for Business. Are you wondering how to use your personal Facebook profile for your business?
One of the reasons Facebook is effective is the personal connection you can make with people. In this article I’ll show you 10 ways you can use your personal Facebook profile to impact your business. Why My Personal Facebook Profile? Your Facebook profile and Facebook business page can work together today. On one hand, it’s important for a company to have a professional Facebook business page that’s in line with the company’s messaging, target audience and branding. But the way you use your Facebook personal profile can also play a role in the success of social media for your business, and this is often overlooked.
6 Creative Ways to Use Embedded Facebook Posts. Facebook News Feed Updates, How Marketers Should Respond to Story Bump. Are you wondering how to respond to the Facebook news feed changes? Have you figured out how Story Bump can help your content remain top of mind with Facebook fans? If you want to understand how these Facebook changes will impact your marketing, this article is for you. Keep reading to discover how to take advantage of Story Bump. What is Story Bump? Facebook announced that they’ve tweaked their algorithm known as EdgeRank to allow stories that are getting more engagement (more likes, comments and shares) to be bumped up in the news feed. The change is called Story Bumping and has already rolled out to 99% of desktop users and is still being tweaked for mobile users.
For example, say you log into Facebook and scroll through your news feed to view 50 posts. Stories can get bumped up higher depending on several factors. The Story Bump is good news for Facebook marketers for several reasons. . #1: Not Everyone Sees Every Post in Their News Feed #2: Story Bumping Helps the Shelf Life of Your Posts. How to Target Only Your Customers With Facebook. How to Track Your Facebook Ad Conversions. Do you know how to measure your return on investment (ROI) on Facebook ads? Do you know how to tell if your Facebook ad is accomplishing your objective? In this article, I’ll cover what Facebook conversion tracking and offsite pixels are, why they matter and how to start tracking the conversions of your Facebook ads today.
Facebook Ad ROI? You’ve probably heard the refrain that you can’t measure ROI on Facebook. Let me be clear—measuring the ROI of all of your Facebook efforts is dangerous. And you absolutely can measure the ROI of your Facebook advertising efforts, particularly when you’re looking to drive an action that can be assigned a value. How to Audit Your Facebook Page Features. How long has it been since you’ve reviewed your Facebook Page? Are you taking advantage of the latest Facebook features?
It’s critical that Facebook Page managers take time to regularly audit their Page and ensure that they are not missing out on new features. How to Target Facebook Ads Based on Purchase History, Lifestyles and More. 9 Ways to Become a Better Facebook Community Manager. 5 Tips to Make Facebook Marketing Mobile-Friendly. 9 Tips for Integrating Your Facebook Page With Your Facebook Profile. How to Use Facebook’s Newest Feature to Deliver Targeted Content. 5 Ways to Increase Your Facebook Engagement.
Top 10 Small Business Facebook Pages: 2012 Winners! Small businesses can stand out in a big way with Facebook. If you’re looking for some creative examples of Facebook pages from the small guys, look no further! More than 1,800 nominations came in from our contest. These represent over 500 small businesses. Our panel of Facebook experts carefully reviewed the nominees and finalists, analyzing their landing pages, engagement, reader involvement and creative use of promotions (among other things). None of these businesses have huge budgets, yet they all have achieved amazing success.
. #1: How to Market Your Horse Business How to Market Your Horse Business is an award-winning social media marketing company focused on horse businesses and other small businesses. Fans: 6,628. 8 Facebook features every social media manager should know. 9 Facebook Marketing Tips From Top Experts. The Ultimate Facebook Marketing Cheat Sheet. Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 845 million members in its user base , it's still the most popular social network around.
And yes, businesses are beginning to understand its potential to help them achieve their marketing goals. In fact , 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it . That being said, learning all the nuances of various social networks can be a tricky and time-consuming feat, especially considering how frequently they add, remove, and modify features. 3 Facebook Timeline Marketing Tips for Success.