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How to Use the 6 Principles of Persuasion to Create Landing Pages That Convert. Persuasion isn’t about brainwashing or propaganda – it’s about understanding what makes your prospects tick.

How to Use the 6 Principles of Persuasion to Create Landing Pages That Convert

Image source. Since the publication of Influence: The Psychology of Persuasion in 1984, Robert Cialdini’s six principles of persuasion have become an integral part of the marketing world’s vernacular. If you regularly read marketing blogs, you’re likely familiar with them: reciprocity, commitment and consistency, social proof, authority, liking and scarcity. And while most people are familiar with social proof, all six of Cialdini’s principles can be used to make your landing pages more persuasive and take your conversion rates to new heights. In this post we look at each of Cialdini’s principles of persuasion and show how they can help you optimize your landing page to generate substantial conversion lifts. The principle of reciprocity The principle of reciprocity is based on the idea that people’s natural instinct is to return a favor. How BuzzStream uses reciprocity — Sean Ellis.

How to Create a Page That Converts at 21.7% (Step-By-Step Case Study) I think you’ll agree with me when I say: It’s REALLY hard to convert ice cold traffic into email subscribers.

How to Create a Page That Converts at 21.7% (Step-By-Step Case Study)

Or is it? How to Create a Page That Converts at 21.7% (Step-By-Step Case Study) What Every Marketer Needs to Know about Conversion Optimization. Growth Hacker TV Resources. Growth Hacker TV Resources. How to Create a Page That Converts at 27.1% (Step-By-Step Case Study) How to Calculate the ROI of Your SEO Campaign. Google Analytics: How to Make Smart Marketing Decisions. Do you want to know if your content and social activities are supporting your business?

Google Analytics: How to Make Smart Marketing Decisions

Are you wondering how you can use Google Analytics to track your progress? To learn how to use Google Analytics to help make smart marketing decisions, I interview Andy Crestodina for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Andy Crestodina, author of Content Chemistry and co-founder of Orbit Media (a Chicago-based web design agency). 16 Resources to Generate Leads With Social Media. Do you want to get more business through social media?

16 Resources to Generate Leads With Social Media

Are you looking for new ways to generate leads? As marketers and business owners, you’re constantly looking for potential customers. How to Build a Social Media Marketing Funnel. LeadBoxes or LeadLinks: Which Should You Use? LeadPages.

LeadBoxes or LeadLinks: Which Should You Use?

LeadBoxes. LeadLinks. In the past year, we have thrown three powerful lead gen tools your way. (And I do mean thrown. Our developing team released these three major innovations all inside of 365 days. Ever since, ecstatic marketers have reached out to tell us how one — or even all three — of these tools have dramatically increased their conversions across the board. But for every glowing testimonial, we have also received dozens of questions about when to use these three “lead gems” in marketing. So today, I’m setting the record straight for you. Landing Page Roundup: Our Favorite Pages for the Past Month. By Kat Von Rohr, Blog Editor for LeadPages Every month, marketers generate over 30,000 landing pages here on the LeadPages platform.

Landing Page Roundup: Our Favorite Pages for the Past Month

Many of these landing pages come across our desks here at LeadPages. Read on for a look at the most innovative landing pages and LeadBoxes we’ve seen lately… 1. How to Become the Most Connected Person In the Universe. Networking is a dirty word, but as most people will tell you, it’s rarely “what you know, it’s who you know.”

How to Become the Most Connected Person In the Universe

So if you’re looking to build an influential network, here’s what you need to know: This Thank You Webinar Page Doubled Our Webinar Registration Rate. Click here to check out the Webinar Registration Thank You Page you should use AFTER someone registers for your webinar.

This Thank You Webinar Page Doubled Our Webinar Registration Rate

Click here to check out LeadPages™ - or - Click here to download this template If you have LeadPages™, you don’t need to download this template – it’s already available to you inside your LeadPages account. Just log in and you’ll see how super easy it is to customize this page in seconds with no technical knowledge or skills, make it mobile responsive, integrate it with your email service provider or CRM, run A/B split tests, and publish it to Facebook, WordPress, or your own server. Double Your Conversions in 30 Days. Written by Neil Patel & Ritika Puri You’ve poured money into designing a beautiful website, spent thousands on Facebook ads, and are pushing social media updates like nobody’s business.

Double Your Conversions in 30 Days

But still, you’re not seeing results — why? You tear your hair out with frustration. You pump $1,000 more into new Facebook campaigns. And still, nothing. Before you drive yourself crazy, take a step back and breathe. Luckily, you can fix this problem with focus and dedication. Sales: The Beginner's Guide From Stride. To define sales, we first need to ask a simple question.

Sales: The Beginner's Guide From Stride

Who needs to know how to sell? The answer may surprise you... everyone. Yes, everyone. Regardless of what you do, be it owning a small business or cranking away as an aspiring artist, you need to know how to sell. As a small business owner, it's your job to get customers in the door. Announcing LeadBoxes™: Our Biggest Update to LeadPages Yet. Videos About The Importance Of 2 Step Opt-ins Oh… When you sort the top converting landing pages in LeadPages, you’ll notice that out of the top nine, all but two have two-step opt-in processes. Two-step opt-in processes occur on pages when someone clicks on the opt-in and this pop-up appears. We’ve published extensively about why having two-step opt-ins results in such a great difference in conversion rate.

9 Embarassingly Easy Split Tests to Boost Conversions - LeadPages Blog. By Kat Von Rohr, Writer for LeadPages™ 11:44 pm last night… I reached out to a friend of mine in the copywriting industry to see if split testing had ever made a significant difference in his freelance copywriting business. The short answer: Yes. It had – a $100,000 difference. You see, a while back, my buddy had a client in the “laws of attraction space.” Like any entrepreneur, his client was consumed with the daily tasks of running her business.

Then my friend, Kory, came onto the scene. How to Be the MacGyver of the Web: 9 Ways to Boost Your Conversion Rate on a Shoestring Budget. 7 Niche Social Networks for Strategic Networking. 30 Tips For Creating Content that Gets Read, Shared and Talked About at Parties. The Beginner’s Guide to Online Marketing. 4 Social Analytics Tips to Improve Your Social Media Marketing. The 7 Things Every (Great) Checkout Page Needs. How to Use Facebook to Launch Your Next Big Project With a Bang. The toughest part about launching your project online is attracting attention. Whether you are trying to launch a blog, service, product, or something entirely different, making yourself heard above the cacophony of noise and distraction that is the Internet can be extremely difficult.

A weak launch is disappointing (to say the least), but fortunately there are many ways to launch with a bang. In this post I want to focus on just one: Facebook. I am going to take you through a step-by-step process in which you build a targeted and engaged Facebook following, convert that following into an ever-valuable email list, and utilize that list to launch your project with a bang. Why Email Subscribers Are So Valuable As you no doubt know, more and more people are connecting with their friends and family through social media networks like Facebook. 6 Powerful Ways to Improve Your Social Mobile Marketing.

Quick Sprout — I'm Kind of a Big Deal. The Hoop Theory: How Getting Your Visitors to Invest a Little Will Turn Them Into Customers. Gumroad. How You Can Use Remarketing to Close a Business Deal. How You Can Use Remarketing to Close a Business Deal. Pearltrees Extension. The Google Analytics Conversion Funnel Survival Guide. Every online business has steps that people must take to become a customer. You can say that ad supported businesses are an exception – and that’s true, because people who click on ads aren’t customers! Whether people are attempting to sign up for your online service, or purchase a product from your website, there will be a certain number of steps they will have to take in order to give you money.

Funnels help us see this process (or processes) easily, by giving us a visual representation of the conversion data between each step. This allows us to: Determine what steps are causing customer confusion or trouble.Figure out what language or copy might be altering our customer’s emotional behavior during checkout or sign up.To be aware of bugs, browser issues and other technical nuisances. Today’s post is a very in-depth look into how to set up and use funnels in Google Analytics. Funnels Provide Greater Insights than Goals Alone. PAR Program For Offer Owners. Most people with their own offers take their partials and resell them for a very inexpensive amount to partners.

No matter if you are in bizop, astrology, education, or insurance offer the PAR Program is perfect for you. We will take your people who completed the lead gen first page that did not purchase and bring them back to make a purchase. THE DYNAMIC REMARKETING GUIDE. How to Drive More Traffic to Your Blog Posts From Social Networks. Do you want people to click on your blog posts when others share them on Facebook, LinkedIn and Google+? Is your blog optimized for the best visual display when people share your content? Are your posts are accompanied by a nice picture with an accurate description so they stand out in social media streams?

Email copywriting: How to Increase Email Clicks by 35% By now, you know I’m no stickler for perfect grammar or spelling. (Despite what you may think… It doesn’t matter. Mistakes happen. People understand. 7 Simple Yet Effective Social Media Tactics You Should Leverage Today. How to Repair Your Ecommerce SEO Strategy in a Post-Panda World. 7 Simple Ways to Convert Your Visitors Into Customers. 3 Ways to Get More Subscribers for Your Blog. Dynamic Landing Page Content: How to Increase Conversions through Increased Relevancy. LeadPages™ Is The Easiest Landing Page Builder For Online Businesses & Digital Marketers. Turn your next idea into a published landing page in less than five minutes with LeadPages™. We have engineered the simplest landing page builder in the industry, so you can create, edit and deploy your next high-converting page without touching a single line of code. Our 100% mobile responsive landing pages also work effortlessly on iPhones, iPads, and Android devices, so you can ensure that everyone can navigate through your landing pages.

How to Improve Your Social Media Marketing Return on Investment. The Power of The Nudge: How to Convert Visitors Into Customers. 3 Strategies to Measure Your Social Media. An Open Letter From a Cart Abandonment Queen to eCommerce Websites. My dear not-so-caring eCommerce website owners, Call to Action Buttons: The Ultimate Guide on Which Ones Convert and Why. Case Study: Why you should Stop Optimizing for Conversion Rate. How To Create a Successful Demo Video by Edward Primeau. Behind the Scenes: How We Do Our Own Email Marketing at MailChimp. 3 Social Media Metrics Your Business Should Track. How to Write, Publish and Market Your Book. 11 Common A/B Testing Myths BUSTED. The Future of Big Data. Click Here: 11 Ways to Improve Your Call to Actions. Does Google AdWords Work? How eBay Got PPC Dead Wrong.

Using Video SEO To Steal Clicks, Localize Results and Increase Conversion Rate. How to Measure Your Social Media Traffic Using Google Analytics. How to Create a Winning Email Marketing Campaign [INFOGRAPHIC] The Anatomy of Tomorrow's Inbound Marketing Strategy Today. The Joy of Clicking. How to Turn An Authentic Marketing Strategy Into Marketing Action. Are You Watching The Right eCommerce Metrics? 10 Ways To Increase The ROI Of Your Thank You Page. Discover what you can achieve with multivariate testing software. How to Scroll the Page With JavaScript. Multivariate testing, A/B split testing and landing page optimization software reviews. How to make users scroll down your page. Searcher Personas: Advanced Landing Page Techniques. Social media has changed the face of customer service as we know it, for good. Key steps to integrate social media into your customer service. Responsive Email Design. 50 Ways To Seduce Your Web Visitors With Persuasive Landing Pages.