Pick-up I Revue numérique des écritures contemporaines I. 600-Year-Old Manuscripts Look So Much Better As Gifs. Facebook. Logopond - Identity Inspiration. Now we are talking. Gridness. Mash Creative. For the first time in my career I have collated every logo I have designed into one place, this is an on-going project so please check back for regular updates. When designing logos I always try to adhere to a particular set of rules. These self enforced rules are the same today as they were several years ago when I first started designing identities – but I strongly believe they are the key to creating a simple, memorable logo. Rule 1: Less is more – some of the most recognisable brands in the world use a simple marque or logo type – for example, think how simple the Nike tick/swoosh is.
When I create an identity I want the marque to be recognisable in its own right. Rule 2: If in doubt – simplify! (see rule 1). Strip away anything that may make the logo look fussy or overly complicated. Rule 3: For me a good logo should remain timeless. Rule 4: Scalability – consider how the logo will look large and small. Rule 5: If it works in black, it should work in any colour. Designspiration — Design Inspiration. Graphisme & interactivité blog par Geoffrey Dorne.