La mauvaise guerre de l’information de Danone en Argentine. Coca-Cola wins Danone Dasani appeal. The Coca-Cola Co. has successfully appealed against a court ruling in Argentina that said a campaign by Danone had not affected sales of Coca-Cola's Dasani water brand in the country.
Reports yesterday (11 December) said that Coca-Cola de Argentina has won its appeal against the France-based company, meaning the legal case will continue its course to a final ruling. The row between Coca-Cola and Danone blew up in July, when Coca-Cola de Argentina filed a complaint against Aguas Danone de Argentina and an executive at Danone's advertising agency, Euro RSCG. Coca-Cola alleged at the time that the companies had "orchestrated and executed a widely circulated, two-year Internet smear campaign that included the dissemination of false statements against the Dasani water brand. "This Internet propaganda campaign was designed to discredit the Dasani brand and hamper its entry into the market, and clearly warrants the extraordinary step of filing a criminal complaint," Coca-Cola de Argentina added.
Le lancement de DASANI en France. Document: Etude de cas.
Un exposé sur le lancement de la marque d'eau embouteillée dasani. Analyse de la stratégie marketing, de la publicité média et hors média. 14 pages. Le lancement de dasani en france. Extrait: La société Coca Cola s'est lancé un nouveau paris : attaquer le marché français de l'eau en bouteille, un secteur en plein développement mais très encombré, où règnent en maître les marques historiques du marché : Evian, Volvic, Vittel, Contrex, etc. Lancée pour la première fois en 1999, la marque dasani est d'ores et déjà une des dix marques d'eau les plus vendues au monde. . [ . . . ] [ . . . ] [...] Coca - Cola Admits That Dasani is Nothing But Tap Water. LONDON - It made for great headlines, but the fact that the UK version of Coca-Cola's Dasani brand bottled water comes out of the London public supply should hardly have come as a surprise.
"Coke's in hot water," "Eau dear" and "The real sting" were three good examples of the newspaper headline writer's art, but the only real difference between Dasani and many other bottled waters is that the humble origin of the product is firmly in the spotlight. Figures from independent beverage research company Canadean show that at least two out of every five bottles of water sold around the world are, like Dasani, "purified" waters, rather than "source" waters which originate from a spring.
Most of the supermarket own-label bottled waters consist of treated mains water. They may be dechlorinated, filtered further, purified using ultraviolet light and have minerals either added or subtracted. They may also be carbonated. As a market for bottled water, the UK is relatively immature. Things get worse with Coke. First, Coca-Cola's new brand of "pure" bottled water, Dasani, was revealed earlier this month to be tap water taken from the mains.
Then it emerged that what the firm described as its "highly sophisticated purification process", based on Nasa spacecraft technology, was in fact reverse osmosis used in many modest domestic water purification units. Yesterday, just when executives in charge of a £7m marketing push for the product must have felt it could get no worse, it did precisely that. The entire UK supply of Dasani was pulled off the shelves because it has been contaminated with bromate, a cancer-causing chemical. So now the full scale of Coke's PR disaster is clear. The Drinking Water Inspectorate confirmed yesterday it had checked the Thames water supplied to the factory and found it free of bromate. Bromide is a naturally occurring trace chemical which has a sedative effect. Coca-Cola stoppe ses plans d'eau en Europe. Dasani. Dasani /dəˈsɑːni/ is a brand of bottled water from The Coca-Cola Company, launched in 1999,[1] after the success of Aquafina (produced by Coca-Cola-rival PepsiCo).
It is one of many brands of Coca-Cola bottled water sold around the world. In 2010, in a bid to counteract falling sales and bans on bottled water, The Coca-Cola Company announced they would be distributing Dasani water in new packaging made of 30% plant based materials. Unlike other plant based packaging, the bottles are compatible with standard recycling plants and represent up to a 25% reduction in carbon emissions when compared to standard water bottles (though this still represents 2000 times the energy usage of tap water).[2] Canada[edit] Dasani was launched in all provinces of Canada except Quebec in 2000, a year after launching in the United States. There are five common Dasani bottle sizes sold in Canada: 355 mL, 500mL, 590 mL, 710 mL, 1 L, and 1.5 L. Latin America[edit] United Kingdom[edit] United States[edit] DASANI®